Marketing and publicityOmar Sy, incognito in a poster for the Netflix series “La casa de papel”
Marcel has lit up some ads in which the protagonist of Lupine sneaks incognito into two other very famous series in the Netflix catalog: La casa de papel and Umbrella Academy.
Lupin, the series starring Omar Sy, is one of the highlights of Netflix in the recently released year 2021. In the series the protagonist of Untouchable He takes on the role of Assane Diop, a charismatic white-collar thief who is inspired for his misdeeds by the adventures of Arsène Lupine, the character born more than a century ago from the pen of Maurice Leblanc.
The character played by Omar Sy is a disguise artist and is able to camouflage himself in all kinds of places to carry out his plans, which are not entirely malicious, since good old Diop does not seek but to avenge the death of his father, unjustly accused of robbery by a billionaire 25 years ago.
Drawing on Assane Diop’s expertise in going unnoticed and dodging his enemies and the police, The Marcel agency has lit some ads in which the character sneaks incognito on the posters of two other very famous series in the Netflix catalog: The paper house and Umbrella Academy.
A boat soon the presence of Omar Sy in the posters of yore seems almost priceless, but if we scrutinize the images more closely, we can see in them the face of the actor who plays Assane Diop.
In addition to these original posters (capable of giving it with cheese to more than one), Dare.Win agency has pulled out of his hat another ingenious campaign in which Omar Sy shows off art to go unnoticed by the character he plays in Lupin And he is in charge of gluing the posters of the series he stars on Netflix himself at the Palais-Royal – Musée du Louvre station on the Parisian subway. And as with his character, nobody realizes his true identity (and that Omar Sy is an extraordinarily popular interpreter in the neighboring country).
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«In the series, Assane’s character is a professional absent-minded. By wearing the right clothes in the right place at the right time, he is able to impersonate anyone’s personality to achieve his goals, ”emphasizes Sy.
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