The organization of the French group will change very soon: there will now be four “business units” which will each have a boss, even if the whole will still be managed by Luca de Meo.
Renault, Dacia, Alpine and… New mobility. These are the 4 pillars of the new strategy put in place by Renault’s new CEO. It is expected that he fully unveils his action plan in January 2021, but Luca de Meo has already given the broad outlines of this strategy in an interview with our colleagues at Le Point.
He decided “To organize the Renault Group around four brands and no longer by geographic areas”. Among them, there will therefore be Renault, Dacia and Alpine. So far, nothing surprising. The fourth name is “Nouvelle mobilités”, a subsidiary which will therefore be in charge of developing… new mobilities!
New for Alpine
May the aficionados of the French sports brand be reassured, Alpine still has a bright future ahead of it. “The Alpine brand has a very specific niche identity, very sporty, very French. We won’t necessarily stay in the only retro and classic register of the Alpine A110 ”, he said. In other words, it could well be that the brand continues to develop while diversifying. This could perhaps confirm the ongoing development of a future SUV. No offense to purists, SUV fashion has already saved more than one brand.
On the other hand, Dacia should not change its positioning. Normal, since that’s what the kings of low-cost owe their success to. However, Luca de Meo still has some ideas for the Romanian brand. He wants to make it a “cooler” brand.
“I am convinced that the soul of Renault is in its French roots. This brand has always been more creative than the others, it’s in its culture. It must play with modernity and innovation. Renault can embody the new wave of the automotive industry ”, he explains to our colleagues from Le Point.
But with this new organization, the general manager still intends to shake up the stylistic codes of the Losange brand. The arrival of Peugeot’s former design boss, Gilles Vidal, could be the cause of such a change.
Otherwise, Renault issued a press release in which it gave the first names of the bosses of each brand. Namely that Luca de Meo would always oversee Renault himself, Denis Le Vot, director of regions, sales and marketing of the group, would take care of Dacia. Big surprise for Alpine, it’s Cyril Abiteboul, current Managing Director of Renault Sport Racing as part of the Formula 1 project, who would take care of the Alpine brand. While waiting for more details … To be continued.
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