The “covid” era does not favor fashion and fashion designers either. Stores are often closed, online shopping and fashion shows, in the form as we knew them before, seem out of sight. But everything bad is good for something, and brands come up with new ways to reach their customers. Louis Vuitton for example, he created a space on Rue du Pont Neuf, which serves as a temporary boutique and gives people the opportunity to view limited editions of Virgil Abloh.
LV: Walk in the Park
Contact between the designer and the bearers of his designs is important. That’s why the Louis Vuitton brand decided to implement a series of events that create Virgila abloha, the creative director of men’s collections, represent the public. In the temporary Paris residence, you could see iconic models of sneakers from previous but also current collections, jewelry, sunglasses and many other accessories. In all cases, these were very popular or directly collector’s items. Among them was the latest model of LV Trainer Upcycling sneakers, including an exclusive version of Paris with only 95 pieces. The spectacle was then further enhanced by the appearance of the entire installation, where the individual models were divided into blocks in shades of the rainbow.
Glasses by Pharell Williams
However, the sales exhibition also offered other specialties from the Louis Vuitton workshop. Among them we can certainly include Cuban chains necklaces, jewelry with a motif of connected chain eyelets, which also made Virgil Abloh famous. In addition to them, visitors were also shown models of sunglasses 1.1 Millionairesdesigned for this fashion house in 2004 by Pharell Williams and Nigo.
An application and a crazy character
However, the new LV project was built not only on famous designs. People could also look into the world of Virgil Abloh through augmented reality and enjoy a completely new experience. Many could also enjoy the return of the colorful and crazy character Zoooom and her friends, a motif designed for the Spring / Summer 2021 collection presented in Shanghai and Tokyo. This is another way in which the designer tried to communicate with his audience and at the same time strengthen the diversity of the community spirit.
Foto: Louis Vuitton
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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