Louis The Game – The Road for Everyone – LUXURYMAG

The beginnings Louis Vuitton brand are associated with an epic challenge: Louis, a 14-year-old left his family in his native French county of Jura; he spent two years on a French pilgrimage before standing in Paris. To celebrate its 200th anniversary, the fashion house was inspired by this journey and developed a platform game that will appeal to players across generations.

** Louis The Game ** combines advanced animation with a historical legacy and offers action adventures in six imaginary worlds that transcend the plane of time.

Louis Vuitton mascot

The game features Vivienne, the increasingly famous mascot of the Louis Vuitton brand, traveling long distances to visit festive birthday destinations. Along the way, this fresh and cheerful character must collect as many candles with a Monogram as possible, as well as keys that unlock the next of the levels. The global platform allows players to compete with their friends and offers a variety of skins that can be changed during the game.

The game integrates state-of-the-art blockchain technology and includes 30 NTF items. A dozen of them were created by a popular digital artist known as Beeple.

As early as yesterday – August 4 at 15:00 CET, the Louis 200 interactive initiative will be launched as an application via Apple and Google Play for Android systems. Once the player has downloaded the game, he is asked to choose one of two Louis Vuitton backpacks.

The tutorial will show you all the movements of the Vivienne mascot, which improve with the completion of the level – from basic walking and running, through climbing on ledges to swimming and double jumping. Each of the two hundred candles unlocks a postcard that hides an anecdote or curiosity associated with fashion house collaborations, special commissions, technical details, family history, artistic collaborations, key moments from shows, and the like.

Hooray for the game

And the adventure begins… Starting from Louis Forest, the player then guides Vivienne through Luminous City, Adventure Kingdom, Monogram Island, Sunshine Metropolis and Birthday Extravaganza – dream places reminiscent of Paris, Beijing, London, New York and more. Gliding over hills, climbing buildings and energetic turns – every time you get a candle, Vivienne is flooded with shimmering colors.

Through fun and coherent narration, Louis The Game offers a new medium that brings the history of the fashion house closer to creativity and innovation – again reminding us that historical legacy and progress can coexist well.

Who is Beeple?

Mike “Beeple” Winklemann’s collaboration on Louis The Game is the second working connection with this fashion house. As part of the women’s collection for the spring / summer 2016 season, the American artist collaborated with Nicolas Ghesquière on a series of exclusive prints inspired by existing works of art.

He has also created videos for shop windows of selected boutiques around the world. On March 11, 2021, the NFT auction of his Instagram Collage, created over 13 years, was auctioned at Christie’s Auction House for $ 69.3 million – the highest amount paid for a digital art work to date. Beeple became the third most expensive living artist in the world.

Zdroj photo: Louis Vuitton

Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.

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