Lotus launches plant in Norwich and befriends Alpine – DRIVE

The first production of the new site – an aluminum roadster chassis Elise… This sample will not go to the assembly of the machine, but will go for testing to check the quality.

The release of new or updated Lotus models largely depends on the modernization of production sites and processes on them. That is why the launch of a new enterprise is so important for the future of the company. in Norwich on Hurricane Way, 16 kilometers from the firm’s headquarters in Hetel. The company has loudly called this launch “the beginning of a new era.” In parallel, the British announced that the construction of a new assembly plant in Hetel itself is close to completion.

In Norwich, 125 people will work on an area of ​​12,300 m². In addition to the extruded aluminum chassis, it will produce subframes and suspension components, and a number of other parts.

The Norwich facility is designed to produce several thousand chassis per year. In 2021 it will produce about 1,500 pieces for models Elise, Demands and Evora… By the way, about the volumes. In recent years, they are noticeably lower than in the late 1990s, when 2.5-2.9 thousand cars were sold in Europe alone.

Interestingly, in a recent 2020 release, Lotus boasted a 4.4% increase in global sales compared to 2019, but did not cite the number of vehicles sold. We assume it is not much higher than one thousand. Interestingly, the main growth drivers are now North America (+ 32%) and China (+ 28%), although in absolute terms the main market for Lotus is Germany.

Electric hypercar Lotus Evija has not yet entered mass production, but managed to win the 2020 MUSE Global Design Awards in the category of road transport.

Lotus signed a memorandum of understanding with the firm a few days ago Alpine, changed leadership… In full agreement with the strategic plan Renault Group partners will start with a feasibility study for the joint development of an electric sports car (from design and engineering to launch). Two more firms will consider providing joint engineering services to clients, Alpine and Lotus. Considering that there is a giant behind Lothus Geely with such bright under control brands as Volvo and Polestar, intensively developing the theme electric cars, the cooperation looms curious.


Source: DRIVE.RU by feedproxy.google.com.

*The article has been translated based on the content of DRIVE.RU by feedproxy.google.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!