The release of new or updated Lotus models largely depends on the modernization of production sites and processes on them. That is why the launch of a new enterprise is so important for the future of the company. in Norwich on Hurricane Way, 16 kilometers from the firm’s headquarters in Hetel. The company has loudly called this launch “the beginning of a new era.” In parallel, the British announced that the construction of a new assembly plant in Hetel itself is close to completion.
The Norwich facility is designed to produce several thousand chassis per year. In 2021 it will produce about 1,500 pieces for models Elise, Demands and Evora… By the way, about the volumes. In recent years, they are noticeably lower than in the late 1990s, when 2.5-2.9 thousand cars were sold in Europe alone.
Interestingly, in a recent 2020 release, Lotus boasted a 4.4% increase in global sales compared to 2019, but did not cite the number of vehicles sold. We assume it is not much higher than one thousand. Interestingly, the main growth drivers are now North America (+ 32%) and China (+ 28%), although in absolute terms the main market for Lotus is Germany.
Lotus signed a memorandum of understanding with the firm a few days ago Alpine, changed leadership… In full agreement with the strategic plan Renault Group partners will start with a feasibility study for the joint development of an electric sports car (from design and engineering to launch). Two more firms will consider providing joint engineering services to clients, Alpine and Lotus. Considering that there is a giant behind Lothus Geely with such bright under control brands as Volvo and Polestar, intensively developing the theme electric cars, the cooperation looms curious.
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