Lotte Home Shopping (CEO Lee Wan-shin) will hold a special exhibition of’Spring Fashion is Lotte’ from the 15th to the 28th of this month ahead of the spring season, and will showcase new products from exclusive fashion brands such as LBL and Georges Lesch. Said.
As a result of strengthening sales of’innerwear’ by reflecting the fashion trend changed by Corona 19 last year, sales of single fashion brands (based on order amount) increased by 20% compared to the previous year. In the spring/summer season this year, we will focus on introducing’two-mile wear’ that can be worn at home or when going out for a short distance, and plan to select a new model that can be used for various age groups, as well as the first collection to be introduced after launching by each brand.
‘LBL’, a self-designed brand with an annual average order value of KRW 100 billion in its 6th year of launch, will sequentially launch new products in spring on the 21st (Sun) and 25 (Thu) starting with the representative fashion program’Isujeong Shop’ on the 17th (Wed) of this month. Introduce it. The’Tweed Collection’, which is three-dimensionally produced with premium pearl yarns that are scarcely produced, will be introduced for the first time since the brand’s launch. Various items using tweed, such as jackets, vests, and knit cardigan sets, and knits made of 100% silk are also being introduced for the first time this season. ‘Georges Lesch’ selected actor Oh Yeon-seo as a new model this year, and is starting to attract younger customers with a more stylish image. Daily look such as’Tweed Jacket’ and’Scarcy Knit’ of tailoring (foundation) technique that emphasizes a more casual and comfortable fit than before will be introduced sequentially from Saturday the 20th of this month. ‘Paul & Joe’, launched last year, is launching a’half trench coat’ that stands out with a classic check pattern and luxury on the 19th of this month, and’three types of T-shirts’ reflecting signature artwork. ‘Laurel’, a brand that has been ranked No. 1 in hit products for two consecutive years, will also introduce essential items for spring such as’Wool 100 Whole Garment Knit’ and’Tweed Knit’ starting on the 21st of this month.
Fashion miscellaneous goods are strengthening direct purchase, and on the 20th (Saturday) of this month,’Marmont Sunglasses’, a 21-year new product of’Gucci Sunglasses’, which is operated by direct purchase exclusively from the home shopping industry, will be sold on the 20th (Saturday) of this month. It is a product that stands out with a representative double G logo and sophisticated design, and it sells the same products in department stores alone in the industry. Online News Team [email protected]
Source: 전체 – 넥스트데일리 by www.nextdaily.co.kr.
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