Lotte Confectionery announced on the 13th that it will re-release’Fresh Mint’, which had been discontinued to release various gum products, after three years.
Fresh Mint Gum, which was well known in the domestic gum market along with Juicy Fresh and Spearmint Gum, will return again after 3 years of discontinuation of production.
Lotte Confectionery explained that it has re-released Fresh Mint Gum in consideration of the requests of enthusiasts who cannot forget the taste and fragrance and the tastes of customers who enjoy peppermint tea at coffee shops in recent years.
Among the three large-sized gums, Juicy Fresh Gum has a fruit picture in a yellow package, Fresh Mint Gum has a green package with peppermint flowers and leaves, and Spearmint Gum has a white package with herbal flowers and leaves. Freshmint, which is re-launched, maintains the image of the past considering the nostalgia of enthusiasts.
Since Lotte Confectionery’s Gum was founded in 1967, it was created as the first gum factory in advanced countries in Yangpyeong-dong, making it a symbolic product.
For consumers, the Three Chewing gums were loved enough to be recognized as a product that relieved hunger in the 1970s and 1980s when food was not abundant, so it once won the title of national gum.
The three large-sized chewing gums have been evaluated as being friendly and empowering in advertising and promotional activities. This is because the CM Song that formerly sung by Hyung-Joo Yoon is sung these days, and it is receiving favorable responses by printing various positive messages that inspire power on the wrapping paper inside the gum.
On the other hand, Juicy Fresh and Spearmint Gum generated sales of around 4 billion won each year, and the two products generated annual sales of 8 billion won. Lotte Confectionery said that the relaunch of fresh mint gum is expected to generate annual sales of over 10 billion won.
Reporter Seo Hee-won email@example.com
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