After a virtual edition last year, Dutch Design Week (DDW), the largest design event in the Netherlands, is back in Eindhoven. From October 16, dozens of activities such as exhibitions, lectures and networking events will be spread throughout the city. Like every year, there is again a lot of room for fashion this edition, with special attention to innovation, sustainability, social design and co-creation. FashionUnited lists six exciting fashion projects and events worth visiting.
Live fashion studio with new generation of talents
The international fashion platform New Order of Fashion (NOoF) brings a new generation of innovative fashion graduates from all over the world to Eindhoven every year. The organization focuses on making the fashion industry more sustainable through innovation, experimentation and co-creation. During DDW, it will open its own NOoF LAB at Strijp S this year. Here, fashion talents can ‘test purposefully throughout the year and offer solutions that contribute to a more responsible and circular fashion industry’, NOoF said in a press release. The collections of the new crop of fashion graduates are presented under the name ‘DO IT – A joint Catalyst for Change’. Talents from around the world including Antonia Schreiter, Caitlin Yates, Hanna Ryd, Riun Jo, Wendy Owusu and Wolter Pot and Woo Jin Joo. In addition, they will be working live in NOoF’s Fashion Atelier and Circular Lab. In this way, visitors to DDW are included in the design and production process that underlies fashion.
Location: Torenallee 22-06, Strijp S
Entrance: 2 euros or free with DDW Ticket
Beeld: Re-FREAM Second Skins. Credits: Concept, design, project lead: Malou Beemer. Video production & edit: Helo Productions. Photographer & visual artist: Patrick Klein Meuleman. Hair and Make-up: Esther de Graaff. Model: Danielle Kroon.
Innovative fashion: what will we wear in the future?
How the concept of ‘fashion tech’ has developed since the corona crisis can be seen in a group exhibition by Fashion Tech Farm. What will we be wearing in a few years? And how is this produced? The organizer and compiler is Marina Toeters. As a researcher and designer she develops innovative concepts in the field of fashion technology. She selected about thirty projects from various designers. For example, Malou Beemer of Atelier Mlou wonders: how is it possible that in a world that is becoming increasingly ‘smarter’, we still surround ourselves with passive and polluting clothing? For her project Second Skin, a collaboration with the European interdisciplinary platform Re-FREAM, she explored how garments can adapt to our needs – thereby empowering us on a practical and social level. “How crazy would it be if we could change the colours, structures, designs and properties of our clothing? And if, moreover, we didn’t need new products all the time, but could adapt the product ourselves?” said the designer. “This gives us a new bond with our garments, allowing us to build an intimate and long-lasting relationship with them.”
The exhibition takes place in the functioning workspace of the Fashion Tech Farm. Visitors can experience how Fashion Tech Farm is engaged in innovating fashion and how textiles and technology go hand in hand.
Location: Zeelsterstraat 80, Plan-B area
Image: ‘Lenticular Weave’ by Antoine Peters
Textiles with optical illusion by Antoine Peters
Designer Antoine Peters presents his new project ‘Lenticular Weave’ during DDW. Years ago he was impressed by the magic of lenticular printing: printing that gives the illusion of depth, movement or creates a completely different image when viewed from different angles. Since then, he has dreamed of translating this into textiles. What followed was an extensive investigation and a series of ‘lenticular dresses’. For his latest project, he collaborated with EE Exclusives, a producer of jacquard woven fabrics. The result is an innovative weave with a cubist face, which changes when viewed from different angles. An arrow changes direction. Black becomes a rainbow. Happy becomes sad. For example, ‘Lenticular Weave’ – a colorful large format 3D material – invites visitors to walk around the space, slow down and look longer, beyond the first judgement. Peters worked for a year and a half on the development of the textile. The designer believes that the material has potential for various applications, from acoustic walls to clothing and objects. Filmmaker Ezra Bijleveld captured the process from sketch to fabric; a two-minute film shows the optical illusions in motion.
Location: Microlab Hall, Strijp-S
Entree: DDW ticket
Image: ‘Social (Distancing) Fabric’ by Karim Adduchi
Embroidery as lockdown therapy with Karim Adduchi
Social (Distancing) Fabric is a collective embroidery project by designer Karim Adduchi. The idea for this project arose during the first lockdown. Locked up in his studio in the Wow building in Bos en Lommer, he came up with something to give substance to the monotonous daily rhythm. He decided to put together embroidery kits containing fabric, a homemade drawing and needle and thread. He sent these packages to isolated ‘fellow sufferers’ with the request to carry out the embroidery at home and return it, with a story about their experience with (and the embroidery during) the lockdown. The old handicraft technique turned out to have a therapeutic effect: Adduchi received hundreds of works, accompanied by beautiful handwritten letters with personal stories about loneliness. These works were sewn together to form a joint work of art measuring 32 by 1.5 metres. Half of the embroidered entries came from the Netherlands, the rest from Europe, Algeria, Morocco, America, Dubai, China and Iran, according to an interview with Adduchi in Het Parool.
Location: Kastanjelaan 400, Microlab Hall, Strijp-S
Entree: DDW ticket
Images: ‘Why Colors Matter’ by Anne-Marie Sust
Printing with microalgae based inks
There is also plenty of attention for sustainability during DDW. Take for example the project ‘Why Colors Matter’ by Anne-Marie Sust, who graduated in 2021 with an MA in fashion design. “Behind every new trend color is a dyeing process that is often harmful to the environment,” says the young fashion designer who has been involved in sustainable design and innovative material research for five years. An interdisciplinary collaboration between design and natural sciences resulted in innovative microalgae inks for textile printing. According to Sust, the aim of the work is ‘to make the viewer aware of the temporary and sustainable nature of clothing’ – the prints dissolve when they come into contact with light. “It is up to the wearer to decide how to deal with the ‘live’ microalgae prints. In this way, organic processes and their temporal nature are elevated to the level of aesthetics.”
Location: Yksi Expo, Strijp-S
Image: ‘Uniform Expressions’ by Hanne van Beers and Max Claassen
From uniform pattern to personalized item
Also promising is the ‘Uniformal Expressions’ project by Hanne van Beers and Max Claassen, third-year students of Product Design at Artez School of the Arts in Haarlem. Inspired by old techniques and Dutch cultural heritage (from Staphorst), they developed a universal basic pattern that can be adapted into a personalized item – and back. It consists of a top and pants that fit everyone. With the help of pins and a printed grid, the clothing can be shaped to the personality and posture of the wearer. That is to say: you can fold, fold and drape the items to your own taste. The idea behind this is that the garments are timeless and last longer, without losing the ability to add character and individuality, and to keep up with the latest trends. The concept for ‘Uniformal Expressions’ was developed during the C-DUTCH (Circular-Design) project, initiated by the Tactical Design research group in collaboration with the Netherlands Open Air Museum in Arnhem.
Location: Klokgebouw, Strijp-S
Dutch Design Week takes place from 16 to 24 October and can be visited daily from 11 a.m. to 6 p.m.
Main image: ‘Why Colors Matter’ by Anne-Marie Sust.
Source: fashionunited.nl by fashionunited.nl.
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