L’Oréal’s Custom-Made Rouge box creates lipstick in the desired color

L’Oréal and Yves Saint Laurent are launching an amazing novelty that quite simply allows you to create lipstick of the desired color. Just select it in the companion app!

Credit: L’Oréal

The global cosmetics specialist L’Oréal is diving into the connected products market with the Yves Saint Laurent Beauté Rouge Sur Mesure Powered by Personal (yes, that’s the name of the entire device!). The machine is very original since it allows to create lipstick by combining the liquid present in three cartridges. Modules that slide inside the case.

Like coffee capsules, for lipstick

The user chooses the desired color in the mobile application (iOS or Android) which offers three types of selection: a “color wheel”; a tool that generates a color from a photo item of clothing; or even via an algorithm that suggests three shades that will best match a set (always starting from a photo).

The application also includes a social component where we can see the colors created by others. It will also highlight current trends in real time and the choices of Yves Saint Laurent specialists. The box itself communicates with the smartphone via Bluetooth. Its battery, which recharges via USB-C, allows wireless use for a week.

The device is available for pre-order now, priced at $ 299. It is supplied with two color schemes in the families of red, orange, or even fuchsia. Each cartridge will cost $ 100, and the box will be able to automatically order a new one when the previous one is empty (it will be possible to order them yourself, of course).

Source: Journal du Geek by www.journaldugeek.com.

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