L’Oréal has announced that Biotherm will be their first brand, which will launch the product in a plastic bottle, which is fully recycled through enzyme technology. The revolutionary technology developed by Carbios is suitable for all types of PET and makes this plastic endlessCbut recyclable. Mass production of this type of packaging will begin in 2025.
L’Oreal, a leading company in the beauty industry, and Carbios, a pioneer in the development of green biotechnology solutions, formed a consortium in 2017 to develop innovative plastic recycling solutions, and two years later were joined by Nestlé Waters, PepsiCo and Suntory Beverage. & Food Europe.
L’Oréal has invested in Carbios through its BOLD venture capital fund, and as a result of this collaboration, a patented enzymatic recycling process has been developed that allows PET plastics that would otherwise end up as waste or incinerate to be returned to the recycling system and new food-grade plastics are obtained.
“Since 2017, we have been working with Carbios to develop the first bottle made of PET by an enzymatic recycling process that represents an alternative to mechanical recycling,” said Jacques Playe, Director of Packaging and Development at L’Oréal. “Today we are pleased to say that the pilot phase has been successfully completed and we are glad to be able to create the packaging of the future with our partners. This innovation, which will come to life in the years to come, demonstrates our commitment to bringing more environmentally friendly packaging to market, as part of our circularity initiative launched more than 15 years ago, ”said Playe.
Carbios’ enzymatic recycling process is carried out at a high speed – it breaks down 97% of plastic in just 16 hours, which is 10,000 times more efficient than any previous attempt to biologically recycle plastic. Also, the process is carried out under mild conditions, and could reduce the carbon footprint of PET waste treatment by saving as much as 30% CO emissions.2 compared to conventional thermomechanical methods.
“Biotherm is a pioneer of environmentally responsible cosmetics and sustainable packaging and waste reduction occupy one of the key places in our strategy. We are thrilled to be first beauty a brand that has successfully produced a fully recycled bottle using plastic created with Carbiosos’ revolutionary technology, ”said Giulio Bergamaschi, President of Biotherm.
Solving the global problem of plastic waste requires transformative thinking, creative partnerships and innovative brands that come together in search of new solutions. Through the L’Oréal for the Future Sustainability Program until 2030, the L’Oréal Group is taking additional steps towards a fundamental transformation of its business and setting new ambitious goals, especially in the field of packaging:
- by 2025, 100% of plastic packaging will be able to be refilled and used, recycled or composted;
- by 2030, 100% of plastic packaging will be obtained from recycled materials or from bio-sources, and the Group will no longer use virgin plastic of fossil origin;
- by 2030, 100% of the ingredients used in the formulas and all materials from bio-sources will be traceable and will come from sustainable sources.
Source: E2 Portal by www.e2.rs.
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