L’Oréal launches first cosmetic brand to use recycled bottles with enzymes Aims to use 100% plastic packaging that is refillable, reusable and compostable.
On July 13, 2021, L’Oréal Group announced the success of co-production of the first recycled plastic cosmetic bottle. Based on Carbios’ enzyme technology, it is set to produce bottles with this new technology by 2025. Biotherm is the first L’Oréal Group brand to use this innovative bottle packaging solution.
Biotechnology for PET plastic recycling developed by Carbios will lead to the production of new packaging made from 100% recycled materials using enzymatic procedures. which has the advantage It is suitable and compatible with all types of PET plastics, including clear, colored, cloudy and multi-layered. And will allow these plastics to be recycled endlessly.
Jacques Pail, director of packaging and development at L’Oréal Group, said he had been working with Carbios since 2017 to develop the first bottle made from PET plastic derived from enzymatic recycling technology. which is an alternative to mechanical plastic recycling
“These bottles were actually developed in a pilot project. And we create futuristic packaging with partners for the future. This demonstrates our commitment to bringing more environmentally friendly packaging to the market. And it’s part of the rotation plan. (circularity) that has been in operation for over 15 years.”
In 2017, L’Oréal combined its group with Carbios, which also included Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe, to promote innovative plastic recycling solutions. and working together to industrialize this technology. In 2019, L’Oréal invested in Carbios through its BOLD venture capital fund, Business Opportunities for L’Oréal Development.
The L’Oréal Group has a 2030 sustainability program called L’Oréal for the Future to transform business operations. and has always set big goals in packaging such as
– By 2025, 100% of all plastic packaging will be refillable. reusable, recyclable or compostable
– By 2030, 100% of all plastic packaging will come from recycled materials. or biological sources and will no longer use remanufactured plastics from fossil origins.
– By 2030, 100% of the ingredients used in formulations and bio-sourced materials will be traceable. and will come from sustainable sources
To achieve this objective, the L’Oréal Group works with a number of strategic partners. To provide the company with the best access to technology, Carbios is also partnering with Albéa, the world leader in beauty packaging. To develop the first cosmetic tube to use FSC-certified cardboard in 2019, and also to collaborate with Purecycle to produce plastic. Recycled polypropylene (PP) using a solution And in October 2020, L’Oréal, in collaboration with LanzaTech and Total, announced to the world for the first time that Can produce cosmetic bottles using polyethylene (PE) plastic made from carbon gas. which is released from the industry and is recycled.
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