Twitch was one of the channels chosen by L’Oréal to promote, in a campaign with influencers and content strategy by SocialPubli, Garnier’s Pure Active range. “We have been testing and developing multiple activations with Garnier Pure Active on other platforms and, being known our ambition to be at the forefront of digitalization and being pioneers in betting on new market trends, it made total sense to bet on Twitch, platform where it is also part of our audience for this product ”, explains Ana Baleizão, communication & influencer marketing manager at L’Oréal Mass Market.
“At first impact, it may seem strange to unite the beauty area with a platform that has a great predominance of gaming, but that is precisely where we want to work, since nowadays there is, increasingly, a symbiosis of the most diverse areas, making it is imperative to make the available communication channels more profitable ”, points out Bruno Salomão, country manager of the agency specialized in influence marketing, which brought together some of his influencers with presence on Twitch to develop this activation.
Twitch far beyond esports
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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