Lordstown Motors, the electric car start-up based in Ohio (USA), returns to the scene and does so by showing its chest: it announces that it already has more than 100,000 reservations of its zero emission pick-up Lordstown Endurance. Its serial production will start in September.
These are truly commendable figures for a car that was presented approximately six months ago and a company with just over two years of life. In any case, it stays a long way from the insane 200,000 orders harvested by the Tesla Cybertruck in just three days.
A commercial success … well served
“Receiving 100,000 pre-orders from commercial fleets for a truck like the Endurance is unprecedented in automotive history. I think you can see why we feel that we are about to revolutionize the pickup truck industry.” -CEO Steve Burns #RideWithLordstown https://t.co/Er8atiHusS pic.twitter.com/iMJXBbaC4e
— Lordstown Motors (@LordstownMotors) January 11, 2021
However, the overwhelming number of 100,000 reservations tit has a certain trick or nuance that must be clarified to put on the table the real projection of the American firm.
First of all, it should be remembered that it is an electric pick-up oriented to fleet sales, as the manufacturer recalls. This means that orders are not individual but for several units, with the Lordstown Endurance being an average of 600 vehicles per fleet, depending on the brand.
On the other hand, Lordstown Motors talks about commercial fleet reservations “non-binding”In other words, applicants can request a refund of the reservation if they back out.
This is a common practice in the automotive sector that brands use to test the potential success of the vehicle and try to adapt the production and supply of materials based on the result, but it does not mean that the little commitment that the potential buyer makes implies, normally a notable drop in final orders regarding pre-reservations.
If to that is added that the amount of the deposit that is requested for reservations a Lordstown Endurance is 100 dollars, the chances of easily inflating the initial reserves is high.
All this, however, does not subtract an iota of success that you are getting such a young firm and that you have not yet built a single production car. In fact, Lordstown Motors ensures that not only private fleets are among those interested, but also federal, state, municipal and military fleets.
Lordstown is currently building the first pre-production Endurance vehicles, whose interior we could already see a few months ago, “and is on its way to start manufacture of the production model in September of this year “, assures the mark in his writing.
Regarding the mechanical section, the electric pick-up will mount a propulsion system based on four electric motors, one for each wheel, able to develop in tune 600 CV and being able to tow up to 3,400 kg. The maximum speed is limited to 129 km / h and its range is 250 miles (402 km) in the EPA homologation cycle.
The Lordstown Endurance will hit the market with a starting price of $ 52,500 and will soon rival the future Bollinger B1 y B2, the aforementioned Tesla Cybertruck, he GMC Hummer EV, o la Ford F-150 BEV 100% eléctrica, that has already been left see dancing on the snow.
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