Longevidade takes a leading role in Fidelidade’s positioning in a new Ivity campaign (with video) – Meios & Publicidade

By Pedro Durães on September 23, 2022

“Loyalty to all ages” is the claim of the insurer’s new positioning campaign, with the concept of longevity taking a central place in the brand’s communication, being described by the company as “a new and challenging territory”. The objective is to underline the insurer’s commitment to being present at the various stages of customers’ lives, with coverage for all ages and covering areas such as health, property, assistance and savings.

“With the launch of this campaign, Fidelidade, as a leading company that has accompanied the Portuguese for over 200 years, intends to reinforce its commitment to its customers to be present at all stages of their lives”, explains Sérgio Carvalho, marketing director. from Fidelidade, for whom this is “a message of great relevance, considering that the theme of longevity is structural and must be central in our agendas, not only of companies, but also of families and individuals, as well as in society as a all”.

With creativity from Ivity, the new institutional campaign starts next Wednesday with a presence on television, radio, press, cinema, online and outdoor media, in addition to the Fidelidade network and points of sale. The concept, explains the agency, “seeks to reflect the connection of the word ‘age’ with the name Fidelidade, exploring a set of other words that decode the different messages, changing the prefixes, such as ‘longevity’, ‘mobility’, ‘sustainability’ ‘, ‘vitality’ and ‘profitability’”.

Source: Meios & Publicidade by www.meiosepublicidade.pt.

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