“The right way to save” is the claim of the campaign created by Lola Normajean to promote adhesion to ViaCard and show its advantages to those who cross the Tagus. In addition to underlining the economic advantages of the service when crossing the 25 de Abril and Vasco da Gama bridges, the objective is to communicate the adhesion campaign to new customers in which, until the 15th of November, there are no associated costs and includes offering a reusable mask.
“This challenge that we embrace with ViaCard is very relevant in the current context, as it allows to save and streamline travel for those who frequently use the two bridges, in a safe way”, says Rodrigo Silva Gomes, CEO of Lola Normajean, explaining that, to illustrate the concept “we created ‘imaginary worlds’ for different users, showing that we can all save more time and money on crossings. And crossing any bridge can be a much more fun game ”. Radio, billboard, flyer, posters, cabin fronts and digital media are the means chosen to run the campaign, on the air until next November 31st.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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