Suzuki New Carry Pick Up contributed greatly to local product sales throughout 2020.
DAPURPACU – Suzuki cars produced in Indonesia continued to contribute to sales throughout 2020. It is proven by the acquisition of wholesales and retail sales which is better than the previous year.
As is known, 2020 was a year full of challenges in all sectors, one of which was the automotive industry, where the four-wheeled market fell by around 50 percent.
For Suzuki Indonesia, during the January – December period, it was able to reach wholesales at 65.9 percent and retail sales at 70.4 percent. This achievement is claimed to be better than the previous year.
From this amount, the contribution of the models produced in Cikarang and Tambun, was able to carve a figure of more than 90 percent of Suzuki’s total national sales during 2020.
Donny Saputra, 4W Marketing Director of PT Suzuki Indomobil Sales, admitted that last year was a tough era for all sectors of the economy, including the automotive industry.
“However, we managed to get through it quite well thanks to programs that focus on selling local products. The contribution of Suzuki’s local products in 2020 is 91.1 percent for wholesales and 90.6 percent for retail sales, “said Donny.
“This focus on the development and marketing of local products also aims to support the recovery of the domestic automotive industry,” explained Donny, in his official broadcast.
Based on figures, New Carry Pick Up is a local product with the largest sales contribution with wholesales of 57.6 percent and retail sales of 57.9 percent.
Followed by XL7 with the achievement of 14.9 percent for wholesales and 11.8 percent for retail sales. Followed by the All New Ertiga, which contributed 11.4 percent to wholesales and 13.3 percent of retail sales.
“We also continue to ensure that all Suzuki operations in Indonesia including dealerships and products received by consumers comply with health protocols and have gone through a disinfecting process to ensure customer comfort and safety,” concluded Donny.
Apart from these three products, APV and Karimun Wagon R are also locally made products that contribute to Suzuki’s sales both in the domestic and export markets. [dp/MTH]
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