Little Pieces changes name and becomes Pieces Kids

Little Pieces, the children’s collection of Pieces, is changing its name to Pieces Kids, according to a press release from Bestseller, the parent company of Pieces.

The name change does not change the further identity of the brand, it is stated. Pieces Kids, like Little Pieces, would stand for: “a high fashion level combined with commercial trends and fine basics for girls from about 6 to 14 years old.” The brand’s collections include tops, t-shirts, denim dresses, knitwear, outerwear and accessories.

The Pieces children’s collection was first announced in January 2021 and launched in the fall of the same year.

Image: Pieces Kids
Image: Pieces Kids

Source: fashionunited.nl by fashionunited.nl.

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