LinkedIn tested Auto Captions |

While auto captions have long been part of the inventory on many other platforms, LinkedIn is now testing them for the first time. Is this a sign of an increased focus on video?

LinkedIn creators can rejoice: After it was recently announced that the platform is finally working on integrating a scheduling option for posts, the introduction of auto captions for videos is now also in the works. App researcher Nima Owji shared a screenshot of the new feature, which is currently limited and available in English, on Twitter.

With the test of automatic subtitles, LinkedIn is relatively late in the series of platforms that make such a feature available to their creators. TikTok launched auto captions in April 2021, almost a year later Instagram followed suit with regard to feed videos – the function has been available for stories since May 2021.

Is LinkedIn increasing its focus on video?

In contrast to a large number of other large social networks, video content on LinkedIn is still comparatively rare and unpopular. Can the planned introduction of auto captions be seen as a sign that the business platform also wants to focus more on video? After all, LinkedIn is currently also testing a Discover Feed based on the TikTok model as well as carousel posts with which creators can combine text, video and image elements.

However, it is unclear whether the users of the platform want to see more video content at all. In a recent petition, over 300,000 Instagram users called for, among other things, an algorithm that favors photos – so the TikTokification that many platforms are striving for is not always well received.

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