LinkedIn: New Marketplace for Freelancers

According to insider reports, LinkedIn is working on a new marketplace for freelancers. With this comes the introduction of a digital wallet.

Fiverr is facing competition because LinkedIn is currently developing a Freelancer Marketplace. Companies could use this to find suitable freelancers, connect with them and even pay them via the platform. This information lies The Information and are based on the statements of two people who are familiar with the topic:

LinkedIn is developing a new service called Marketplaces to let its 740 million users find and book freelancers, pitting it against publicly traded firms such as Upwork and Fiverr, according to two people with direct knowledge of the matter.

Find and pay freelancers on LinkedIn

With the ProFinder LinkedIn already offers a similar functionality. Interested parties can use the tool to search for keywords such as “e-mail marketing” or “graphic design” and see freelancers who have these skills. The new marketplace would take that system a step or two forward. Because freelancers would not only be found here, contact and payment should also be made directly via LinkedIn. Developing a digital wallet in particular could be an advantage for the career network.

Over 700 million users already use LinkedIn. The development of the Freelancer Marketplace could be very successful on the platform and make it even more interesting for HR. Especially in view of the current pandemic, in which more and more people are working from home, companies are no longer necessarily limited to workers from their own environment. Instead, the trend is changing towards increasingly looking for talent who come from other cities or countries.

Competition for Fiverr, Upwork and Co.?

In addition, the LinkedIn Marketplace could offer new advertising options when freelancers start promoting their own services on the platform. It might be a big challenge for LinkedIn to compete against already established marketplaces like Fiverr or Upwork. But the network already has the users. If LinkedIn manages to guarantee good quality on the Freelancer Marketplace and to easily implement contact and payment, this could be a successful addition to LinkedIn’s portfolio. However, no official statement has yet been made. Accordingly, it remains unclear when and in what form the Freelancer Marketplace will be rolled out.


The feature has been available to everyone since the beginning of October. Since the first test in February, the Service Marketplace has already won over two million members in the USA. LinkedIn users who want to use the service now can adjust their profile accordingly. In the “Open for” settings, freelancers select “Services” and fill in the required information. Your service page can then be found via the marketplace.

If you are looking for suitable freelancers, you can use the new service find what you are looking for. Interested parties can search for keywords such as “Public Relations”, “Accounting”, “Virtual Assistance” and the like on the landing page. A location filter restricts the selection and reviews from previous customers make the decision easier. This kind of reverse job exchange is also planned in the future to expand to other industries.

The update is from November 11, 2021.

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