LinkedIn introduces 2 long-awaited features

With just two new, but very relevant, features, LinkedIn improves video reception and post scheduling options.

Both creators and marketers should be particularly pleased with LinkedIn’s new post planning option. The auto captions in English, which are now available, benefit both creators and users. On the one hand, creators can reach more people with their videos. On the other hand, users who prefer to watch social content muted, who do not understand the language in the video but do understand English, and people who are hearing impaired may prefer videos with subtitles.

After test: LinkedIn rolls out auto captions for videos

Auto captions have long been part of the standard repertoire on many other platforms – and now they’re finally coming to LinkedIn! In September we reported on OnlineMarketing.de about a test of the video feature on the business network. The function has now been rolled out, tweeted social media expert Matt Navarra.

From his tweet, auto captions are not available for videos but for carousel posts. In addition, there are only automatic subtitles in English at the moment – it is still unclear when the useful function will also be available for other languages. The auto captions option is available on both desktop and mobile app – however, you can only edit captions once and only on the desktop version on the LinkedIn website.

Auto Captions on LinkedIn and Co.: LinkedIn is increasingly working on accessible content

In order to be able to make videos and posts accessible to all users, LinkedIn has been working on accessibility on the business platform for a long time. LinkedIn recently rolled out a new feature that could enable video reception for some visually impaired people. The network also launched standardized job titles. You can read more about the features and tools LinkedIn has established in this context and more about the options presented in our article.

In this context, a study by the Monster career platform found out last year that only just under half of employees in Germany have already worked with a person with a disability. The main reasons for this are the lack of accessibility at workplaces and inadequate measures for inclusion. As a career network, LinkedIn could point companies in the right direction with the promotion of accessible content and attention-grabbing opportunities to highlight the topic, such as the introduction of standardized job titles for accessibility and dyslexic thinking as a new skill in the profile. Because one of the results and at the same time the most urgent appeal in the context of this study is that companies in the area of ​​inclusion, just as with the topic of diversity, urgently need to upgrade.

Finally: post scheduling on LinkedIn is now possible

Tested for the first time in August and now available: LinkedIn launches the long-awaited planning feature for posts.

However, there is one fly in the ointment that Navarra points out in his further tweet: So far, the function is only available for Android users and the web version. But iOS users will certainly soon be busy planning LinkedIn posts via app; when exactly is still unclear.

Just recently, Instagram users could look forward to the eagerly awaited scheduled post option for reels and posts.

Scheduling LinkedIn posts has 2 key benefits

With the new option to schedule LinkedIn posts, you can easily post at any time; even if you’re on vacation, doing sports or on the go and don’t have internet or simply no time for your smartphone. Even if you plan on doing a social detox for a few hours a day, or even a few days.

Independent of day and night or time zones: The new scheduling function allows you to publish LinkedIn posts at any time, even at night when you might be asleep. Ideally, however, you should post when most of the users in your target group are online. To find out, it’s worth taking a look at the insights. Want to know when are the best days and times to post on social media? Then just read this article on OnlineMarketing.de.


You can also get even more insights into customer loyalty, sales potential and innovative marketing strategies from our Digital Bash – Winter Edition on December 6, 2022.

Digital Bash – Winter Edition, © Digital Bash

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Source: OnlineMarketing.de by onlinemarketing.de.

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