LinkedIn gives tips for B2B content

In a new pocket guide, the business platform gives tips for creating B2B content that is intended to better address the intended target group.

The business network has now become a relevant platform for many companies – and not just for recruiting purposes. Many also use LinkedIn to acquire new customers in the B2B area. To help these professionals, the platform has now published a short guide, which is supposed to help them plan campaigns and create so-called “thumb-stopping moments”. LinkedIn explains:

The ‚thumb stopper‘ refers to a piece of content on the feed so eye-catching, attention-grabbing, and intriguing that it causes a user to stop scrolling and take notice. There’s no surefire formula for creating thumb-stopping content. Powerful creative is what makes the magic happen, and it can only come from talented marketers and creators possessing a keen understanding of their audiences.

Infographic: How to reach potential B2B customers on LinkedIn

The first step in starting a successful B2B campaign on LinkedIn is target group analysis. Here the business platform provides users with exciting insights into followers, competing sites and their own updates. The tips that LinkedIn gives in the new 17-page pocket guide for communication in the B2B area are based on the detailed target group definition. As part of the study, LinkedIn compiled the lessons learned from previous successful B2B content. We have summarized the most exciting points for you in an infographic. You can do the whole guide here see.

Click on the picture to get a larger view, © LinkedIn

More reach on LinkedIn: How to use hashtags on the business platform

In addition to creative B2B communication, brands can also expand their reach using hashtags on LinkedIn. The most important thing is choosing the right keywords. Emojis can also help on LinkedIn to stand out from the crowd and attract attention. Would you like to learn more about LinkedIn, Instagram, TikTok and Co.? In our digital news section Social Media Marketing you will find out everything that is important for your online marketing.

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