LinkedIn boss Marcel Molenaar about the secrets of the platform


I’m curious: how do you use LinkedIn? For market insights? To run ads on it? For recruiting? As a sales tiger? LinkedIn member research shows there are 300+ value propositions. Three of these appear to be the most important. Marcel Molenaar, Country Manager & Director Marketing Solutions Benelux, tells all the secrets of the platform in this HelloMasters Podcast.

Some fun LinkedIn facts: 90% of the Dutch workforce has a profile on the platform. And the research showed that people see the platform as one of the most reliable social media.

It certainly got a boost in the last year. So saw LinkedIn a mega increase in the number of active members on the platform. Content sharing increased by 39% compared to the year 2020. People also connected more, the number of conversations on LinkedIn increased by 43%.

But LinkedIn is more than scrolling through your feed or looking for prospects. Because so many members, so many ways of use. Yet the 756 million members in more than 200 countries appear to be united in the following 3 reasons to use LinkedIn:

  • Finding the (right) job
  • Building valuable relationships
  • Stay well informed of what’s going on

Wie is de Country Manager & Director Marketing Solutions LinkedIn Benelux?

Marcel Molenaar has been the LinkedIn boss of the Netherlands since 2013. Wearing two hats: the first as Country Manager and the second as Director Marketing Solutions. Before LinkedIn, Marcel worked in various sales and management roles, often at the intersection of data-driven marketing and media.

With 20 years of experience, Marcel remains “eager to lifelong learning”. Curiosity is one of his motivations. The result? Of course you hear all that in this podcast.

Marcel talks about:

  • his role at LinkedIn
  • why he accepts LinkedIn connections from strangers
  • the secrets of the social medium

HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast via Apple Podcasts on Spotify. Powered by HelloMaaS and Frankwatching.


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