Are lipstick tubes taking up too much space in your bathroom or purse? Yves Saint Laurent Beauté is experimenting with a new type of packaging for this product. On the occasion of CES 2021, which began on January 11, the French brand unveiled a device to bring the cosmetics sector into high technology.
Shades adapted to your outfit or your skin tone
With “Rouge sur mesure”, YSL Beauté invents the refillable and above all customizable lipstick tube. One way to adapt to the codes of luxury. The little machine can actually come up with different colors depending on your outfit or your skin tone. “An infinity of nuances at your fingertips”, promises the company which belongs to the L’Oréal group (not to be confused with the fashion house Saint Laurent under the bosom of the Kering group).
To do this, Rouge sur mesure is connected via Bluetooth to a mobile application and uses Perso artificial intelligence. L’Oréal Technology Incubator had already unveiled this technology at CES 2020. The cosmetics giant then spoke of taking into account a whole battery of data to offer consumers the most appropriate beauty treatment: skin condition and geolocation to determine the weather, UV index, humidity or even pollen density …
An open beta testers program
Beyond these suggestions, the user can compose their own nuances. You can also point at an object with the phone’s camera so that the application memorizes this color and transforms it into a shade of lipstick. Once the choice is made, the three cartridges inside the device will create a cocktail to produce the desired makeup. The cosmetics brand speaks of several thousand possible shades even if it will be necessary to acquire the appropriate cartridges. In order to make the accessory more practical, the top of the device where the final composition is located can come off.
The gadget is not yet available for commercialization but people residing in the United States can try to join the beta tester program on the American site of YSL Beauté. Selected volunteers will be able to purchase Rouge à mesure for $ 299 (approx. 246 euros) and will receive free cartridge sets to experiment with the tool.
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