Lift’s Reputation Circle launches Corporate Code for Reputation Excellence – Meios & Publicidade

The Reputation Circle, a knowledge center for corporate reputation created by Lift, presented, this Friday, the Corporate Code for Reputation Excellence, a letter of principles that aims to guide companies to adopt good practices.

The code serves as a guiding document and practical tool for leaders and organizations.

Based on seven fundamental pillars – purpose, empathy, work environment, innovation, sustainability, governance and monitoring of intangibles -, the preparation of the document involved the collaboration of more than 40 managers from different sectors, such as banking, technology, communication, retail , pharmaceutical industry and energy, as well as guests from academia.

The challenge is that “all companies and managers reflect on their performance in each of the seven pillars. The analysis will allow identifying opportunities for improvement and

examples of success, and, on the other hand, the incorporation of good practices will have a direct impact on the perception of stakeholders and their willingness to support the organization. These supportive behaviors include both investing in the company and recommending it, applying to work for the company, among others”.

“The code of good practices is the starting point for a journey that we invite companies to take with us. The path consists of five stages and aims to help companies obtain a competitive advantage, managing with a focus on reputation”, says Salvador da Cunha, CEO of Lift and founder of Reputation Circle.

The official adds that “the Reputation Circle initiatives are promoted by Lift, being a contribution that we make to society and companies, in the sense of sharing knowledge and good practices. There will therefore be no membership costs for organizations that join the Corporate Code for Reputation Excellence”.