Lift Consulting took over the communication of Gato Preto in the Portuguese market, confirmed to M&P Mariana Pires Silva, head of PR, events & communication of the brand. The hiring of the agency led by Salvador da Cunha comes at a time when Gato Preto, who until now has not worked with any agency in terms of public relations and press relations, has carried out a series of changes in the structure of marketing and communication and is preparing to present a new position to the market following the renewal of the corporate identity announced last October.
“As a brand, we feel the duty to listen to our customers, to be attentive to new market trends, in order to give them the best solutions. Without losing its roots, we intend to transmit a more daring and cool mood, at the same time that we bet on innovation and on giving life to spaces ”, explained, at that time, Joaquim Bird, CEO of Gato Preto, adding that the brand would adopt Living Spaces signature. The changes in the strategy and positioning of the brand should begin to be known as of March 1, the date on which an Open Day is being organized under the motto “O Gato Preto Changed”, an event that is already being communicated by Lift.
Remember, Gato Preto’s communication and events were led by Mariana Pires Silva, a professional who was responsible, for the last two years, for the same area in the Calzedonia group. Anticipating changes in terms of the brand strategy, the responsible person referred, when her hiring was announced, that it would be “very gratifying to be part of a strategy that will present very positive changes in a brand that is constantly evolving, reinforcing not only its position in the national market as well as in Spain and France, where it is already present ”. Shortly before, Gato Preto had already announced the hiring of Carolina Afonso to lead the marketing and digital area of the brand.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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