Lidl will be present in the equipment of the national handball team against Iceland, Morocco and Algeria, meetings of the World Cup in the sport, which will take place in Egypt between the 13th and 31st of January. The World Cup marks the retail chain’s debut as a sponsor of the Portuguese Handball Federation, in an agreement that will last for two sporting seasons and also covers sponsorship for qualifying for the 2022 European Championship and the Placard Handball Championship 1.
“Supporting and promoting national sport is part of Lidl’s DNA. This partnership is part of Lidl Portugal’s strategy to promote healthy lifestyles and simultaneously reinforces our commitment to Portugal, ”justifies Bruno Pereira, the brand’s purchasing administrator, explaining that“ handball is a sport that has had a significant expression at national level, with very promising recent results, so we are very happy to be able to help boost this modality even more ”.
“The partnership now started between FAP and Lidl comes at an important moment for national handball. We will have several challenges in 2021 and that will put the sport at the top of our attention ”, stresses Miguel Laranjeiro, president of the federation, considering that there is a“ moment of growth and consolidation of handball, so this association is very relevant ”.
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