The company Lidl in Serbia announced yesterday that it has abolished protective covers made of plastic, for single use, on all packages of “Pilos” products of sour milk, sour cream and 400 grams of miller, which will reduce the use of plastic by 12 tons per year.
This is, as stated, another initiative by which Lidl continues to improve its business in resources, especially plastics, and to contribute to the environment.
“We estimate that the use and benefit of these covers is disproportionately smaller in relation to the resources spent on their production, as well as the impact they have on the environment,” said the head of the Corporate Communications Department at Lidl Serbia, Martina Petrovic.
For consumers who want to preserve the freshness of skimmed dairy products in a sustainable way, Lidl offers reusable lids, suitable for many dairy packaging, and can be used up to 1,000 times.
Petrovic said that the next step is for consumers to get used to the new look of the product, and to buy permanent covers only if they will really use them more than once.
Lidl Serbia has not been using plastic bags recently, and more than a year ago, it also removed plastic straws, cups and cutlery from the range, in order to reduce the use of disposable plastic.
All of this is part of a broader strategy called “REset Plastic”, in which the Schwartz Group, of which Lidl is a part, contributes to environmental protection. This strategy focuses on five areas of action: from reducing the use of plastics, increasing the use of recycled plastics and removing waste from nature, to encouraging environmental innovation and education in this area.
Source: E2 Portal by www.e2.rs.
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