LG wins iF Gold Award for Outstanding OLED Object TV Line Design


A jury of 132 high-profile design experts from more than 20 countries awarded LG 20 recognitions, including the iF Gold Award for LG OLED Objet Collection (model 65 Art90). Among LG’s award-winning products, 16 were awarded for design and three for user interface (UI). This year, out of about 11,000 applications received, 73 candidates received the iF Gold Award.

The award includes a comprehensive product evaluation, based on criteria that include its differentiation and impact in nine disciplines and categories – product, packaging, communication, interior design, professional concept, service design, general design, user experience (UX) and user interface (UI). .

LG OLED Objet series, one of the lines Lifestyle TV, was awarded the most prestigious iF Gold Award, thanks to its striking design, which looks reminiscent of a painting easel. These devices easily fit into any space, thanks to their minimalist style, with subtly integrated neutral colors, which will bring sophistication and visual harmony to any room. The user has the option to lower the cover to reveal the entire screen, for maximum user experience or partially cover it, so that only a selected selection of functions can be seen.

In the product category, LG PuriCare AeroTower air purifier is recognized for its elegant and pleasing aesthetic shape that fits well with any type of decor, while when it comes to DualUp Monitor Ergo, LG excels because the design of this device provides its users with superior display, with greater ergonomic comfort. The LG OLED evo Gallery Edition (77G2), the LG OLED evo (65C2), as well as the LG XBOOM 360 were also awarded, in the categories: product design, as a leader when it comes to aesthetics, functionality and technological innovation.

Within the UX categories: the LG OLED Objet and LG StanbyME series models (27Art10 model) are recognized for their convenience and comfort as they offer better usability. Operating the StanbyME TV makes the intuitive touch screen easier. The user TV interface of this device is designed to be different from any other and adapted to the personal habits of the viewer.

Since 1953, designers and manufacturers have been striving to win the renowned iF design award. The iF Design Award, presented by iF International Forum Design GmbH, based in Hanover, is one of the top 3 world design awards, in addition to the Red Dot Awards and the IDEA (International Design Excellence Award). The iF Award is a confirmation of quality for outstanding design and outstanding customer service for consumers and users and guarantees that a product that has this label is the best in its class.

“We are honored to have been awarded the iF Design Award, after being previously recognized by Red Dot, for excellence in the same field,” said Lee Chul-bae, senior vice president and executive director of the Life Innvoation Design Center. LG Electronics. “We are constantly striving to create the best user experience with superior aesthetics, which is why it is very important to us that our efforts are recognized in this most prestigious award ceremony in the world.”



Source: Personal magazin by www.personalmag.rs.

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