LG is considering withdrawing from the mobile phone market

LG has been facing problems in the smartphone market since the time of the high-end LG G3 and G4 models, when its top devices offered too little autonomy or weaker processors than the competition. Over time, the company has tried to keep up with competition in the market, but the rapid growth of Chinese brands and the lack of its own capabilities to differentiate phones in the market have proven to be problematic. LG has been trying to solve these problems with more “weird” models lately, but the company’s CEO says he is also considering withdrawing from the smartphone market.

2021 will be the year in which LG will make a decision regarding the mobile division

Even if recent models such as LG Wing and LG Velvet were not the best on the market, they tried to propose new ways of use. Wing comes with a “T” -shaped design that allows information to be displayed on two screens, while Velvet is a regular mid-range smartphone, equipped with a few high-end elements and which was pushed to market with an accessory. “Dual screen”. This accessory has also appeared on previous generations of the G8 and the LG V series, but it doesn’t seem to have caught on.

The LG phone that was most recently unveiled at CES is called the LG Rollable and features rollable display technology, which can be extended to turn your device into a small tablet. This is now in question, according to the latest statements by LG CEO Kwon Bong-seok. Does it still appear, or does it no longer appear?

lg rollable

There is a possibility that LG will completely abandon the phone division, the competition in the market being the main reason. The message came internally, through a message sent to employees:

“Given the fierce competition in the global mobile device market, it’s time to think coldly and make the best decision,” wrote Kwon Bong-seok.

According to The Verge, this statement was confirmed by company representatives:

“The management of LG Electronics is dedicated to a decision needed to solve its problems in the mobile market in 2021. At the moment nothing is completed.”

Thus, there is still hope for the future of LG mobile phones and especially for LG Rollable.

source: Android Central


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