International Diploma Selection young talent competition this year will support Levi’s® in the form special prizes for winners the best product design and fashion. At the same time, Levi’s® presents its own award, which will give the winner the opportunity to participate in own upcycled capsule collection under the Levi’s® brand. This collaboration goes hand in hand with Levi’s®’s long-term goal of supporting young talent and emphasizing the importance of upcycled and sustainable fashion.
Buy Better Wear Longer
After the previous Buy Better Wear Longer campaign, with which Levi’s® wanted to draw attention to the possibilities of sustainable fashion, the brand continues in the same spirit in connection with Designblok. The cooperation respects the same values - thematizing the upcycling of older clothing and highlighting sustainability over rapid trends. And where else to look for allies to promote these two fundamental pillars of the future of fashion than among the young talents who will create this future. Levi’s® offers them the opportunity to create it together.
Diploma Selection will present at Designblok 2021 a total of 15 best works in the field of product design and 15 fashion collections from 143 submitted diploma theses from 38 schools and 16 European countries. For young talents, this is often the first opportunity to introduce themselves on the international stage. Newly, both winners of the two main categories – best fashion design and best product design – will receive a financial reward from Levi’s® worth 1000 Euros for each.
Special prices Levis
In addition to these financial prizes, two finalists will receive a special prize – Special Price Diploma Selection Product design category by Levi’s® & Special Price Diploma Selection Fashion design category, thanks to which they will have a unique opportunity to create a upcycled clothing collection and participate in a unique installation in the Na Příkopech store . Regardless of the absolute winner of the Diploma Selection, two from each category will be selected to leave their mark on Levi’s®. they will design an upcycled capsule collection for Levi’s® and create an original installation in the Na Příkopech store.
With this award, Levi’s® continues to support young talents and becomes a partner of the Czech design scene, including visitors, to whom it will offer an amazing opportunity to get involved in something new.
Installation of Happiness in Gabriel Loci
As part of Designblok 2021, a special Levi’s® installation will be on view at Gabriel Loci, which will interactively involve visitors in this year’s theme of the entire fair, which is happiness. From the series of phrases highlighted on the wall, everyone will be able to choose 5, which they will connect by hand. The five most common phrases will be the topic of the future upcycled capsule collection and its presentation through special installations directly in the store.
At the same time, Levi’s® fans on social networks have the opportunity to compete on Levi’s® Czech Instagram account. There will be gradually introduced all the finalists of the Diploma Selection and everyone can bet on the winner. We will draw one winner of the iconic Levi’s® 501 jeans among those who bet correctly.
Levi’s® on Designblok 2021 is an ideal combination of timeless design and local talents and future designers. The first year out of many.
Zdroj photo: Levis
Source: LUXURYMAG. Móda a módní trendy. 2018. by www.luxurymag.cz.
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