Leroy Merlin is preparing, for the first time, a live shopping dynamic that will be broadcast on the brand’s website this Thursday, starting at 9 pm.
The Duelo das Casas challenge will put two teams to the test, with three influencers each, who will have 90 minutes to fill their homes with brand products.
Participants will have to search for and use the best of a set of game products. Mafalda Castro and Simões take the lead of each of the teams, in an action that will count on the participation of influencers such as Inês Aires Pereira, Vasco Coutinho Pereira, Maria Prata Rodrigues and Tânia Silva.
Throughout the live shopping, the banner promises “surprises” and discounts of up to 50% on various products, valid both on the website and in store, until 23:59 on Sunday.
According to Gonçalo Ramos, leader of the omnicommerce experience, ecosystem and new business challenge, says in a statement that “this is a time when many people take the opportunity to improve their homes and, with this experience, we will be able to explore, in an entertainment aspect , the hundreds of products that are heavily discounted in our Black Friday campaign and that are good opportunities for our customers to carry out their projects, and, from a communication point of view, explore our pedagogical aspect, through the presentation of some products and their characteristics in real time with influencers”.
The live shopping will be publicized on the digital platforms of Leroy Merlin and the various influencers who are the face of the brand’s Black Friday campaign.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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