Leica Camera’s’The World Needs Witnesses’ Global Campaign

Manufactured using only previously taken photos…No modification or transformation

[서울=뉴시스] Pictures leica
[서울=뉴시스] Reporter Kim Jong-min = Leica camera, which boasts over 150 years of history, unveiled a global campaign for photographers, saying,’THE WORLD DESERVES WITNESSES The world needs witnesses’.

Leica said, “Witnessing life is a human and essential act, and every picture contains more than just a single image. In this age where taking pictures is easier and careless than ever, this Leica campaign Aims at the value of seeing the world in a more meaningful way.”

The campaign was created using only previously taken photos. In particular, what stands out in this campaign is that the photo was not modified or transformed, the photo was not retaken or artificially created to suit the communication concept.

“The first time I saw Leica’s meaningful campaign video, I was very surprised that I got goosebumps along my arms and ribs,” said Joel Meyerowitz, a world-renowned American photographer. The afterimage remained strong,” he said.

Andreas Kaufmann, Chairman of Leica Camera AG, said, “Since inventing the first 35mm camera in 1914, Leica designs and manufactures iconic precision optics with timeless design and cameras chosen by the best of the 20th century.” “It is a milestone in modern history and records of the 21st century were filmed with Leica cameras, and now we are proud that Leica is the foundation of our imagination.”

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