Lee Jae-yong’s ‘Busan Expo’ bid match between Mexico during the holidays


Delivering Expo Souvenirs to the President of Mexico Samsung Electronics Vice Chairman Lee Jae-yong (left) delivers a mother-of-pearl souvenir made by the Busan Expo Bidding Committee after meeting with Mexican President Andres Manuel Lopez Obrador on the 8th (local time) and requesting support for the 2030 Busan World Expo. Photo Source: Official Twitter of the President of Mexico
Samsung Electronics Vice Chairman Lee Jae-yong visited Mexico during the Chuseok holiday to support the bid for the ‘2030 Busan World Expo’. This is the first overseas trip since the lottery last month. Vice Chairman Lee visited Samsung Electronics and Samsung Engineering business sites in Mexico and ate at the cafeteria with executives and employees, continuing the ‘skinship’ management. The company also visited the Harman Mexico plant, which it acquired in 2017, and local partners to expand its activities.

According to Samsung Electronics on the 12th, Vice Chairman Lee visited the President’s Office in Mexico City on the 8th (local time) to visit President Andres Manuel López Obrador. At this meeting, he explained the current status of Samsung Electronics’ local business in Mexico to President Obrador and requested support for the 2030 Busan World Expo. He also discussed mid- to long-term cooperation between Mexican companies and Samsung.

A Samsung official said, “Vice Chairman Lee explained that the Busan World Expo would be a place to present visions and innovative technologies for a ‘better future of mankind’ and emphasized that Busan is the best place to host the World Expo.”

The meeting was attended by Vice Chairman Lee, Samsung Engineering President Choi Seong-an, and Samsung Electronics Central and South America Executive Vice President Cho Hong-sang. President Obrador posted on his Twitter account, saying, “Mexico and Samsung have a good relationship.”

Vice Chairman Lee plans to visit Panama after Mexico to continue promoting the Expo. It was originally planned to visit the UK as a ‘special envoy’ after visiting Panama, but there is a possibility that the visit schedule may change due to the death of Queen Elizabeth II.

Vice Chairman Lee visited the Samsung Electronics Queretaro home appliance factory on the 9th and Samsung Engineering’s Dosbocas oil refinery construction site on the 10th. Samsung Electronics explained that this is to encourage employees who work overseas during Chuseok.

Vice Chairman Lee inspected the production and sales of washing machines and refrigerators at the Queretaro plant. Afterwards, he held a meeting with local employees and listened to the stories of the employees who had difficulties due to the novel coronavirus infection (COVID-19) and the difficulties of the local ‘working mom’ in Mexico.

Vice Chairman Lee said, “I sincerely thank all of you who were unable to spend the holidays with family and dedicated themselves on the spot for customers and fellow employees. said.

After the lottery, he continued the management of the cafeteria skinship, which became a hot topic by running the domestic field business. Vice Chairman Lee took a commemorative photo after eating rice cake soup and bibimbap with the staff. The Dosbocas construction site made a surprise visit to the employee’s quarters. After visiting the ‘Samsung Camp’, which consists of accommodation, restaurants and shops, he ate with the staff at the cafeteria. He continued his stride, visiting Harman’s factory in Mexico and Samsung Electronics’ partners.

By Song Choong-hyeon, staff reporter [email protected]


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