Led panels at Sporting Stadium will serve for Betano to show betting odds in real time – Meios & Publicidade

By Pedro Durães on November 26, 2021

Advertising leads from Estádio José Alvalade will now display, in real time, the updates of the odds of the Betano betting platform, the main sponsor of the lions. “Sporting CP is one of the first clubs in Europe to use this type of dynamic communication in the stadium”, highlights Miguel Botelho de Sousa, director of business segments at the Alvalade club, believing that “this is an extremely important step for the club and for Sporting members and fans, as it allows us to be part of a totally innovative and impactful digital experience”.

“We are very pleased to take another step forward in the relationship with Sporting CP and to be able to offer supporters information and betting opportunities that are contextualized according to the events of the game”, says José Almeida, marketing manager at Betano Portugal, about the format which, from this weekend’s journey, will transform the brand’s visibility spaces at the lions stadium into a platform to show the updates of the odds, that is, the quotations that determine the probability of a result, for the Sporting games.

The update will be done in real time, reflecting the dynamics of the match and changing the information provided whenever a goal is scored or any other incident with the potential to influence the result. “This technology is really differentiating and we believe that this initiative is a milestone in the way we can communicate with our users”, concludes José Almeida, about the project developed technologically together with 4YouSee Arenas, Sporting CP’s partner for the integration between the betting operator odds and its own content management system.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

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