Having lost a significant amount of blood due to the global pandemic, Renault looks to the future with hope with the success it has achieved in the electric car.
The 2020 data of the automobile market continues to show itself on a brand basis. In this context, Renault was the last name to announce its statistics. Leaving behind a very difficult period economically due to the coronavirus, the French manufacturer’s sales decreased by 21.3 percent in the automotive market, which shrank by 14.2 percent globally. We see that the Renault Group has sold 2 million 949 thousand 849 units. In addition, the brand’s pandemic-oriented withdrawal sales targets for passenger cars and light commercial vehicles are also draws attention.
Renault leads electric car market with Zoe
The Renault brand, which has doubled its sales compared to the previous year and sold 115,888 electric vehicles, strengthened its leadership in the European electric vehicle market. ZOE, which recorded a 114 percent increase, became the best-selling electric car with 100,657 sales. In the rapidly growing electric vehicle market, the Renault brand increased its sales by 101.4 percent compared to 2019, reaching 115,888 units. In the electric light commercial segment, Kangoo ZE will be the best-selling electric, while the group will expand its product range in this area with the electric Twingo and Dacia Spring in 2021.
In addition to its electric product range, the brand has also offered E-TECH hybrid and plug-in hybrid versions of its best-selling models such as Clio, Captur and Megane Estate since summer, increasing the hybrid and plug-in hybrid sales figures in Europe to over 30 thousand. It had a 25 percent market share in this field. In the first half of 2021, the E-TECH product range will expand further with the introduction of Arkana E-TECH Hybrid, Captur E-TECH Hybrid and Megane Sedan E-TECH Plug-in Hybrid models.
Detailed European scorecard of the Renault group
The group’s sales decreased by 25.8 percent in the European market, which shrank by 23.6 percent, and realized as 1 million 443 thousand 917. Thanks to the successful renewal of B segment models such as Clio, Captur and ZOE and the launch of the E-TECH product range, the brand increased its market share by 0.1 points to 7.7 percent. Clio became the best-selling car of its segment in Europe with 227,79 sales. Renault has thus increased its sales in the retail market by about one point.
On the Dacia side, sales decreased by 31.7 percent to 385,674. Sandero became the best-selling car of the year for the 4th consecutive year in the retail market. The New Sandero and New Sandero Stepway, two of the most important models in Dacia history, were launched at the end of 2020. Offered under the name ECO-G in most of the product range, Dacia’s new dual fuel gasoline and LPG engines accounted for more than 25 percent of vehicle sales in Europe. a growth market Turkey in 2020. The Renault stands out as the most vehicles sold by the Group’s 6th district. While the group is making progress in the most profitable sales channels, the Renault brand seems to have managed to increase its share in the European retail market by about one point.
Outside of Europe, Group sales in Brazil fell by 16.5 percent in the Brazilian market, which contracted by 45 percent as a result of turning to profitable channels. In Russia, the second largest market of the group in terms of sales volume, Groupe Renault ranked first with a 30.1% market share and increased its share by 1.2 points. In the market that contracted by 9.2%, sales figures decreased by 5.5%.
LADA strengthened its leading brand position in the Russian market with a 21.5 percent market share. LADA Granta and LADA Vesta continued to be the two best-selling vehicles in Russia.
While the new Duster is expected to be available in the first half of 2021, the market share of the Renault brand was 8 percent, down 0.2 points. Group sales declined 9.4 percent in a market that shrank 18.8 percent in India. Thanks to the success of Renault Triber, it reached a market share of 2.8 percent (+0.3 points). In the first half of 2021, the Renault range of Kwid, Duster and Triber will expand with the arrival of the new SUV model Kiger. In South Korea, the Renault Samsung Motors brand increased its sales by 14.2 percent, thanks to the success of the new XM3 model launched in March 2020 in a market that grew by 5.5 percent.
Renault Kangoo ZE
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