Lead a team of 1,400 people? In conversation with chief Marcel de Groot of VodafoneZiggo

VodafoneZiggo has won the Marketing Company of the Year award 2021. It was with great pleasure that we spoke with Marcel de Groot, Chief Commercial Officer Consumer about teams, marketing budget, social responsibility, ad targeting and of course his marketing career. He leads a team of 1,400 people in which sales and marketing work together in an agile manner.

More than 5 million mobile and almost 4 million TV customers in the Netherlands. VodafoneZiggo is a mega player in the television, internet and telephony market. Created in 2017 after a merger of the Dutch branches of Liberty Global and Vodafone Group.

Who is Marcel de Groot?

Marcel de Groot is CCO Consumer at VodafoneZiggo. He started as a marketer at Nuon, and was still a colleague of mine at the time. After a short pit stop at Pon automotive, he has been working at Vodafone since 2008. After the merger, Marcel heads the commercial team.

What makes VodafoneZiggo the best marketing company in the Netherlands? Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from HelloMasters fans about, for example, 3rd party data and sponsorships. As icing on the cake, Marcel explains how VodafoneZiggo uses its marketing budget.

What inspires him as a commercial leader? “The constantly changing environment in which we work.”

In this HelloMasters podcast

Marcel de Groot talks about:

  • Collaborate with major content channels such as HBO and Formula 1
  • 8000+ marketing tools, how do you use martech well?
  • Business value of brand awareness and sponsorships
  • Why VodafoneZiggo no longer focuses so much on TV and audio marketing channels

HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast at Apple Podcasts on Spotify. Powered by HelloMaaS and Frankwatching.

Source: Frankwatching by www.frankwatching.com.

*The article has been translated based on the content of Frankwatching by www.frankwatching.com. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!