Lead a team of 1,400 people? In conversation with chief Marcel de Groot of VodafoneZiggo


VodafoneZiggo has won the Marketing Company of the Year award 2021. It was with great pleasure that we spoke with Marcel de Groot, Chief Commercial Officer Consumer about teams, marketing budget, social responsibility, ad targeting and of course his marketing career. He leads a team of 1,400 people in which sales and marketing work together in an agile manner.

More than 5 million mobile and almost 4 million TV customers in the Netherlands. VodafoneZiggo is a mega player in the television, internet and telephony market. Created in 2017 after a merger of the Dutch branches of Liberty Global and Vodafone Group.

Who is Marcel de Groot?

Marcel de Groot is CCO Consumer at VodafoneZiggo. He started as a marketer at Nuon, and was still a colleague of mine at the time. After a short pit stop at Pon automotive, he has been working at Vodafone since 2008. After the merger, Marcel heads the commercial team.

What makes VodafoneZiggo the best marketing company in the Netherlands? Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from HelloMasters fans about, for example, 3rd party data and sponsorships. As icing on the cake, Marcel explains how VodafoneZiggo uses its marketing budget.

What inspires him as a commercial leader? “The constantly changing environment in which we work.”

In this HelloMasters podcast

Marcel de Groot talks about:

  • Collaborate with major content channels such as HBO and Formula 1
  • 8000+ marketing tools, how do you use martech well?
  • Business value of brand awareness and sponsorships
  • Why VodafoneZiggo no longer focuses so much on TV and audio marketing channels

HelloMasters is the podcast about marketing, strategy and teams. We talk to CMOs and marketing leaders about the rapidly changing landscape. Listen to this podcast at Apple Podcasts on Spotify. Powered by HelloMaaS and Frankwatching.


Source: Frankwatching by www.frankwatching.com.

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