Pondera will be, as of next April, the agency responsible for the communication of the women’s fashion brand Lanidor in the domestic market. The agency’s work includes not only press relations, but also influencer marketing management for the Lanidor Woman and Lanidor Kids brands.
“I am very happy that we are starting this journey together and I want to demonstrate that my decision to start working with Pondera in the public relations area will help the company to grow and be better”, says, in a statement, Maria Xavier, head of marketing & communications by Lanidor, a Portuguese brand founded in 1966 that now intends to “establish itself as a younger brand, attentive to trends and creating a strong image in digital”. “Strengthening the brand’s presence in Portugal and bringing it closer to new targets” are other objectives outlined for the agency.
Francisco Sá da Bandeira, executive director of Pondera, stresses that it is “an exciting challenge to take on the communication of a family business that is almost fifty years old and well known to the Portuguese”. “Our DNA in cosmetics has always been conjugated with fashion and this account is an exciting challenge that we want to take forward, he concludes.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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