‘Badge engineering’ a contemporary phenomenon? No! Autobianchi, or actually Fiat, already did it with Lancia in the 80s. From then on, the A112 went through life as Lancia on various European markets. This Lancia A112 apparently stood the test of time quite well.
Autobianchi was a joint venture between Fiat, Pirelli and Bianchi. While the first two names probably sound familiar to you, this may not be the case for the last part. However, Bianchi is not just a name, as it is the oldest surviving bicycle manufacturer in the world. In addition to bicycles, Bianchi also specialized in cars from 1899, but that adventure literally went up in flames during the Second World War when the factory was bombed. It was impossible to set everything up again afterwards. In Fiat and Pirelli, Bianchi found two ideal partners: Fiat supplied the technology for the cars and Pirelli supplied the tires. Bianchi had in the …
Source: AutoWeek by www.autoweek.nl.
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