Lamborghini announced that in 2020 it set a new sales record for its second half, but overall the number was lower than in 2019. More specifically, the Italian company sold 7,430 cars, a decrease of 9% compared to last year, where it had sold 8,205 cars.
The slight drop is clearly due to the closure of production for 70 days in the spring, according to the instructions of the Italian government and the protection of workers’ health during the first phase of the lockdown caused by the pandemic of the new coronavirus. However, the second half of 2020 saw record sales, making it the best semester in the company’s history.
The United States was the market leader with 2,224 sales, followed by Germany (607), China, Hong Kong and Macao (604), Japan (600), the United Kingdom (517) and Italy (347). . The two countries with the highest growth were South Korea (303 points, + 75%) and Germany (607 points, + 8%).
Urus was the most successful model in the company’s range, with 4,391 car deliveries. Subsequently, Lamborghini sold 2,193 Huracán (+ 3%), while 846 Aventador were delivered worldwide. For 2021, the company’s orders already cover more than half of the year ‘s production capacity.
Finally, on December 1, 2020, the change in the company’s leadership took place, with Stephan Winkelmann being the new president and CEO, succeeding Stefano Domenicali, while retaining the presidency of Bugatti.
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