As part of its new strategic plan “Renaulution”, the Renault group has announced the arrival of a new generation of Lada Niva for 2024.
We would have almost forgotten it but no, the Lada brand, withdrawn from the French market since 2017, is not dead. On the contrary even since it is today the number one brand in Russia with more than 20% of market share, the Granta and Vesta models being in particular the two best-selling vehicles in the country.
It is therefore not surprising to see Renault today betting on Avtovaz, the manufacturer of the Lada, in which it holds nearly 70% of the capital. Indeed, after appointing a Frenchman, Jean-Philippe Salar, at the head of its design, Renault today promises an ambitious new product plan for the Russian manufacturer.
Four new Lada by 2025
As part of its new strategic plan “Renaulution”, presented on January 14, the French firm operated a merger between Dacia and Lada, to “allow to create more synergies” with now a single common platform instead of 4 and 11 body types instead of 18. It also announced the launch of four new Lada by 2025, including a compact SUV and above all a whole new generation of the famous Niva.
A new Niva aesthetically faithful to its origins
Expected for 2024, it can already be glimpsed through a first shot (photo). The opportunity to see that the Russian 4×4 will not deny its origins with a substantial ground clearance and a look of the most robust.
A technical revolution
On the other hand, the model will technically evolve for the first time almost since its launch almost 45 years ago. It will be based on a completely new basis: the modular platform CMF-B of the Renault-Nissan Alliance. In particular, it will share many elements with the Dacia Duster and will obviously benefit from all-wheel drive to go trudging in the tundra and on the snow-covered roads of Russia.
Lada also indicates that it will keep a short box and that it will be offered in two sizes, compact and medium. These are all assets that should allow the brand to consolidate its leadership in the Russian market but also to eventually export to new markets.
Source: Auto Plus by www.autoplus.fr.
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