Label signs the launch campaign for the Ritual blend, a ground coffee blend by Delta Cafés.
With the motto “The pleasure of coffee is in the Ritual”, the campaign, produced by Raw, consists of digital content, film, sampling actions, brand activations and communication materials for around 300 points of sale.
The Ritual batch is a coffee with red fruits and chocolate, classified by the brand with an intensity of 13, on a scale of 15.
In the format of 220 gr. and with a universal grind, suitable for the different extraction methods, the new Ritual batch is already on sale in hypermarkets and supermarkets.
Source: Meios & Publicidade by www.meiosepublicidade.pt.
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