‘La bellezza’ and the color red

The designer Valentino Garavani reached the top of the fashion world with his label – leaving his mark permanently on the world of color.

In the heart of Rome, in the famous Via dei Condotti, tourists and shopping enthusiasts are delighted. Where luxury brands have their branches in the chic old buildings and doormen in suits guard the entrances, Valentino Garavani once founded an Italian fashion empire. It was 1959 when the man behind the fashion and accessories label opened his first studio. He made the Valentino brand to world fame along with business partner and sometime life partner Giancarlo Giammetti. The focus for the dog lover has always been ‘la bellezza’, ie creating beauty.

​​May 11, the fashion designer will celebrate his 90th birthday. As Valentino Clemente Ludovico Garavani, he was born in 1932 in the small Piedmontese town of Voghera, south of the fashion metropolis of Milan. “I started very young and started drawing,” the talented artist once said during a television interview. “I’ve designed clothes and I can’t make anything if I haven’t designed it first.”

Valentino couture for the stars

The Valentino brand stands for elegance, for haute couture. Many creations remind you of glittering ball evenings or elegant dinners. Over the years, Valentino has dressed many famous ladies from the worlds of film, television and politics. This is how former . wore First Lady Jacqueline Kennedy Valentino.

The fan club of the brand with the famous “V” also includes actress Meryl Streep – at whose side the star designer made a brief appearance in the film “The Devil Wears Prada” – or pop star Jennifer Lopez. With ‘Valentino: The Last Emperor’ not only a documentary was dedicated to him, but also his honorary name ‘Emperor’.

What do women want? Valentino thought he knew the answer: “I know what women want. They want to be beautiful.” Last year, he told the Italian daily “Corriere della Sera”: “Clothes are there to make you feel better, not to show off an idea.”

Actress Zendaya for an SS22 Campaign. Image:Valentino
Valentino bag with characteristic V. Image: Valentino

Rosso Valentino – A color as a trademark

If you take a look at the Instagram profile of the fashion emperor, you will soon see it: the color red. Valentino not only created a world famous brand, he also created his own color: ‘Rosso Valentino’. A bold shade of red that has gone down in history. A woman in the Catalan city of Barcelona is said to have inspired the young Valentino with her outfit when he was still a fashion student in Paris, the fashion magazine Vogue wrote in 2020.

Now the fashion designer enjoys a life away from the hustle and bustle. Even after Valentino left the brand he founded in 1960 in 2008, red has not disappeared from the collections, which designer Pierpaolo Piccioli is now in charge of.

Valentino then explained his choice to leave by saying that he wanted to live a different life: “I want to occupy myself with certain other things.” However, he did not stop with fashion, but fulfilled a wish and designed, among other things, costumes for theaters.

Money worries don’t seem to have plagued Valentino. Villas in big cities like Rome, London or New York, yachts, a private plane, expensive parties. The Corona pandemic apparently hit him harder, like many others. A journalist asked him last summer if he wanted to travel again. “I wonder if I really want that,” he replied. He still hasn’t gotten used to the noise and the happenings and prefers his home with his dogs and best friends.

Whether his attitude has changed in the meantime is largely unknown. Few know about Valentino’s private life and how he wants to celebrate his birthday. However, he can already count on a present: Voghera wants to honor him on May 11 with the “Keys of the City” – an award of his birthplace.

Image: Valentino
Looks from the AW22 Collection, designed by Pierpaolo Piccioli. Image: Valentino

This article originally appeared on FashionUnited.de. Translation and adaptation from German into Dutch: Eugenia Melissen Ferrer.

Source: fashionunited.nl by fashionunited.nl.

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