Kwangdong Pharmaceutical, reorganization… “Enhancing and maximizing efficiency by sector”

On January 1, Kwangdong Pharmaceutical (CEO Sung-won Choi) reorganized its organization to strengthen core competencies by business divisions such as pharmaceuticals, health drinks, and Samdasoo.

The most striking point is the reinforcement of the bottled water business, which is responsible for the distribution of Samdasoo. Through this reorganization, Kwangdong Pharmaceutical has integrated Samdasoo-related departments within the distribution bottled water business division into the’bottled water sales division’. It is interpreted as the purpose of further strengthening the position of the No. 1 brand by systematically cooperating with the Jeju Development Corporation through organic cooperation between marketing and online centering on sales.

In addition, the Natural Products Convergence Research and Development Headquarters was launched to accelerate the development of unique assets for representative brands based on natural products such as Gyeongok High School and Woohwang Cheongshimwon, and discover and foster new natural materials. The company has accumulated know-how of natural products through a number of steady sellers that have modernized herbal medicines. The headquarters plans to lead the advancement of the natural product management system through integrated research and development of natural products covering pharmaceuticals and dry seasons, and establishment of a standard establishment and research network.

The existing strategic planning office and pharmaceutical research and development headquarters were reorganized to improve work efficiency and function. It is explained that while organizing drug business development, new business, and overseas business under the CSO, the Strategic Planning Office focused on overseeing the overall operation of the business and internal control while preparing for the future business environment such as the construction of a new office building in Gwacheon.

Along with this, a new CDO position was established to lead the digitization of the entire organization and secure competitiveness in the accelerating digital environment. The MZ generation, familiar with digital and untouched environments, appears to be a preemptive measure considering the fact that the business paradigm is also changing to a digital base as the main consumer base emerges.

The existing CR office and ethics management office were integrated into the communication office. It unified the risk management system by encompassing internal and external communication management departments such as media promotion, social contribution, and legal affairs. This translates into the meaning of putting emphasis on preliminary control, management and response to internal and external crisis factors through organic collaboration between legal affairs, audit, media, and government affairs.

An official from Kwangdong Pharmaceutical said, “Through this organizational reorganization, we will further enhance the capabilities of specialty medicines, general medicines, health foods, vaccines, health drinks, and Jeju Samdasoo.” The goal is to contribute to health.”

Reporter Lee Ji-won [email protected]

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