KUBIS launches the new integrated communication platform for BETANO Sports

The BETANO + KUBIS doubles team returns to the field in the night lights with a new top performance, after the BETANO Exclusives Multiverse campaign dedicated to BETANO Casino.

The new campaign, starring one of the most popular Romanian footballers of all time, Ciprian Marica, BETANO’s image ambassador, recalls the sports partnerships developed by the brand and dramatizes the live betting functionality that allows fans to place bets right in game time.

Most of the time, sports fans are also supporters of a team or player. When it comes to live betting, things change a bit.

The excitement experienced when betting live is not due to a team. But for a moment. That moment that changes the course of a match or a race. And then, you don’t just stick with one team anymore. You have one goal at vinclu. With an ace in the deciding set. No matter what moments you’re with, you know that Betano is with you!

“The insight we started from is that sports bettors, unlike sports fans in general, experience every moment of a competition with maximum intensity. Because the former stick not only with a favorite team or with a player, but enjoy superlatively every essential detail of the game they bet on. Whether it’s a goal in the last minute of extra time or a penalty kicketgoes to the millisecond.” points out carina takesCreative Director KUBIS.

“At BETANO, the passion of the players inspires us to constantly innovate in the entire product portfolio, but especially in live betting, where we want to offer functionalities aligned with the latest global trends.

The new BETANO Campaign is addressed to fans who love sports, through good and bad, and who every day support their favorite team, in the stadium, in front of the TV and in mobile applications. “Betano Ține Cu Tine” is on the one hand the statement of the brand that supports the FCSB Teams, Craiova University, Napoca Rally, the BETANO Romanian Cup competition, the National Rally Championship and on the other hand the conviction of the team that offers bettors the Best Cash Out, the Biggest Live Odds and Hottest App.

We believe that Romanian sport deserves more attention and a commensurate communication platform.add Radu CiupercaSports Marketing Manager BETANO.

“We are proud of this far-reaching campaign, for which we were selected following an international pitch. The campaign was designed modularly so that it could be declined in several media and could accommodate a wide range of formats both on TV and and in the digital environment. cthe active ompetitions to which BETANOT this partener they can thus be brought into focus, progressively.

We thank all the partners who made the best team to put on the air a product worked with a lot of passion eti craft.” points out Ada GheorghiuGroup Account Director KUBIS.


The KUBIS team
Ada Gheorghiu – Group Account Director
Andra Rădulescu – Sr. Account Manager
Carina Toma – Creative Director
Marius Goleanu – Head of Innovation
Vlad Tătaru – Sr. Copywriter

The BETANO team
Radu Ciupercă – Sports Marketing Manager, Betano Romania
Roxana Dinescu – Marketing Manager, Brand & Communication, Betano Romania
Pablo Puertas – Marketing Director, Kaizen Gaming (Stoiximan/Betano)
Petruț Adrian Toea – Content & Social Media Specialist, Betano Romania
Remus Mihalcea – Copywriter, Betano Romania
Alina Savu – Marketing Specialist

Production Team – Cyclops Films
Director – Macar Severin

CABBAGE is an integrated communication agency with a digital soul, set in motion every day by more than 70 creative geeks.

With extensive experience in almost all business verticals, B2C and B2B, KUBIS has long-term partnership relationships with some of the most important companies on the market: Vodafone, Philip Morris, Unilever, LIDL, NN Asigurări, Unicredit Bank, Philips, Betano , Dr.Max, Saeco, as well as with prestigious NGOs such as Save the Children and WWF Romania.

BETANE is part of the Kaizen Gaming group, the largest GameTech company in Greece and one of the most dynamic in Europe. With over 1000 employees in Europe and South America, Kaizen Gaming is present in Romania, Portugal, Germany, Chile and Brazil, through the Betano brand, and in Greece and Cyprus, through the Stoximan brand.

BETANO has an active presence in the area of ​​Responsible Gaming, by implementing innovative solutions, based on the use of Artificial Intelligence (AI), to support users and offer them a complete sports betting and online casino experience.

Beta is a leading operator of the online casino and sports betting industry. Beta is present on the Romanian market since 2016 and a constant supporter of sports performance and elite athletes, including:

  • The Romanian Football Federation for the Betano Romania Cup, the University of Craiova and the FCSB football team, in the field of football;
  • BETANO National Golf League;
  • The Romanian Federation of Motor Sports for the BETANO National Rally Championship;
  • athletes such as Romania’s best fighter, Alina Vuc, and rally driver Simone Tempestini.

Source: IQads by www.iqads.ro.

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