Kommersant: Russian smartphone is almost not sold even in conditions of shortage


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The domestic smartphone AYYA T1 from the Smartecosystem company (a Rostec structure) was not in demand on the mass market even after a sharp reduction in the supply of foreign brands.

As the newspaper found out,businessman”, in the first three months of this year, only 370 devices were sold for 6.7 million rubles.

The state corporation claims that they sold the entire first batch and intend to develop the project, transferring it to the Russian operating system and processor.

However, experts warn that this is very difficult to do in the current economic conditions. Analysts believe that Russian smartphones will not be able to completely replace the departed foreign vendors, since they do not have brand strength and a positive user experience. However, emphasizes one of the sources of the publication, domestic devices “have a chance to increase their share in certain segments.”

Earlier, hundreds of foreign firms, including manufacturers of well-known world brands, announced a temporary or complete “withdrawal” from the Russian market (cessation of production, suspension of investments or activities in the Russian Federation), in response to the events in Ukraine and the sanctions of Western countries against Russia.

Recall that on February 21, 2022, Russian President Vladimir Putin signed decrees recognizing the independence of the self-proclaimed Donetsk and Luhansk People’s Republics (DPR and LPR), and on February 24 he made an emergency appeal to the Russians and announced a special military operation in Donbass. In his speech, he stated that “circumstances require decisive action from Russia” and stressed that “Russia will not allow Ukraine to have nuclear weapons.” The goals of the special operation were called “demilitarization and denazification” of Ukraine.

In response to Russia’s actions, Western countries (USA, Canada, European Union, Great Britain, Japan) announced new, tougher sanctions against the Russian Federation, including those of a financial and economic nature, as well as against officials and businessmen.

You can follow the chronicle of events around Ukraine here.


Source: Росбалт by www.rosbalt.ru.

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