The store in Klarna’s will have a new section in which only sustainably produced clothing is for sale. To this end, it works together with the Good on You organization.
This gives consumers access to more than 105 sustainable fashion brands, including Dutch ones. The collection will be christened ‘Conscious Brands’ and will include clothing from Kings of Indigo, Kuyichi, MUD Jeans, O My Bag and Iron Roots.
Good On Youwhich helped put together the collection, is an internationally recognized platform for sustainability ratings for fashion.
For Klarna, this is the next vehicle to make its app attractive to people who want to shop. The Swedes take a stand and choose a clearly defined niche. This is recognizable for purchase-conscious customers and should boost the repeat use of the app.
Netherlands director Wilko Klaassen: “Due to the abundance of product information, it is not always easy to make a conscious choice. Of Conscious Brands we want to change this.”
Klarna is known in the Netherlands for its payment service, but wants to expand towards e-commerce and marketing. The app plays a central role in this on the consumer market.
Source: Mobile – Emerce by www.emerce.nl.
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