Kings come to Dunkin ‘

The brand once again has “Dunkin ‘Roscón”, offering its version of the typical recipe for Roscón de Reyes, through a dunkin filled with cream and covered with rolled almonds and cherries.

Dunkin’, flagship brand operated by the Inspire Brands, Inc. Group (“Inspire”) in Spain, you have everything prepared for the arrival of their majesties the Magi from the East. The brand launches its Kings Special Collection in one of the most special Christmases, which will be available until next January 6 in all its coffee shops nationwide.

Under the claim “The most anticipated visit”, the firm is once again betting on one of its most emblematic editions, to give the sweetest welcome to the three great icons of the most magical dates of the year.

Thus, Dunkin ‘presents Dunkin’ Melchor, a shell stuffed with nougat, and covered with vanilla, with sugar shavings and Lacasitos; Dunkin’ Gaspar, shell filled with dark chocolate, covered with vanilla, sugar shavings and Lacasitos, and Dunkin’ Baltasar, filled with hazelnut cream and covered in chocolate, with sugar shavings and Lacasitos.

In addition, in its objective of joining the great traditions of the Spanish market, Dunkin ‘recounts one more year with «Dunkin’ Roscón», offering its version of the typical recipe for Roscón de Reyes, through a dunkin filled with cream and covered with sliced ​​almonds and cherries, which is undoubtedly postulated as the best way to start the new year’s resolutions.

«The Special Christmas Collection is undoubtedly one of the most beautiful of the year, with which we seek to spread enthusiasm and share more special moments with our clients. We hope that our three Wise Men from the East accompany both adults and children on these special days, to start the year in the sweetest and most original way possible “, he commented Karina Castillo, Dunkin ‘Marketing Director in Spain.

The Kings Special Collection is part of Dunkin’s Christmas campaign ‘Much to share’, which has a presence in various digital platforms of great audience and in the official social networks of the brand.

To make it known they have carried out a outdoor advertising campaign nationwide, through various media such as bus circuits, mupis and Shopping Centers, with very original designs. In addition, Dunkin ‘has also presented two videos where it recreates two typical environments of these dates, such as the reconciliation between a mother and a daughter and a conversation between brothers in law.

Press release.

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Source: Marketing Directo by

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