Kia in 2020 with a record market share in Europe

In 2020, Kia achieved the largest market share in Europe in its history and one of the largest growths in market share. According to the European Automobile Manufacturers Association (ACEA), Kia has increased its market share from 3.2% to 3.5%.

Kia sold 416,715 vehicles in Europe in 2020

Kia’s sales in the EU, EFTA countries and the United Kingdom fell by 17% in 2020 to a total of 416,715 vehicles due to the coronavirus pandemic. However, Kia experienced a smaller decline than the total European market, which decreased by 24%. Kia’s market share in 2020 was 3.5%, which is the highest in Kia’s history in Europe.

Hybrid and electric Kia account for more than a quarter of Kia’s sales in Europe

The latest sales data underscores the growing importance of Kia’s electrified offering in a rapidly changing market. Hybrid and electric drives at Kia, despite the shrinking market, continue to be the main area of ​​growth, as electrified vehicles account for 25.5% of all Kia sold in Europe in 2020 – one in four Kia sold.

Won-Jeong (Jason) Jeong, President of Kia Europe, said: “2020. year was one of the most difficult, both for Kia and for the whole activity. Due to the effect of the pandemic, which caused an unexpected interruption of sales at the beginning of the year in Kija, we responded to various measures to help customers so that they could deliver vehicles safely. In the third quarter, we even experienced record sales thanks to a combination of demand and the growing popularity of our electrified vehicles. ”

“During the pandemic, we continued to launch new and improved models, and rapidly electrified our offering to meet customer needs,” Jeong added.

“Kia will be a different company in 2021. Our new brand, logo and new slogan ‘Movement that inspires’ will impact our plans for years to come. It starts in the second half of the year with the arrival of a brand new electric Kia on our new e-GMP platform. That car will offer fast charging, sleek acceleration and long range with a single charge. We will also present various sustainable mobility services to our customers, as we embark on our transformation from a car manufacturer to a mobility provider. ”

Sales of electrified vehicles increased by 60%, for the first time more than 100,000 electrified vehicles

Growing demand for advanced electrified plants has contributed to Kia’s success in 2020. The total sales of hybrids, plug-in hybrids and electric vehicles thus increased from 66,386 units from 2019 last year to 106,466 vehicles (+ 60%, does not include mild hybrids). Last year, Kia sold more than 100,000 electrified vehicles for the first time, which means that every fourth Kia in Europe was electrified.

Sales of electric Kia increased by 197% and plug-in hybrids by 112%

The Niro model, available in 3 variants (hybrid, plug-in hybrid, electric) still remains Kia’s best-selling electrified model on offer. With 77,498 units sold in 2020 (+ 35% compared to 2019), it became Kia’s second best-selling model. The Niro Hybrid found 32,384 new customers, the Niro Plug-in Hybrid is much more popular than before (14,082 vehicles, + 39%), while the electric e-Niro sales “exploded” (31,032 vehicles, + 213.5%).

Electric e-Soul continued its successful journey (7,999 vehicles, + 148%). The launch of the plug-in hybrid variants of the Kia Ceed Sportswagon and XCeed added to its increase in sales of electrified vehicles, which found a total of 14,511 customers last year.

Kia No. 1 in Europe: Ceed

Despite the negative effect of the pandemic, sales of the Ceed model in 2020 increased by 4% to a total of 114,759 vehicles (from 110,201 in 2019). Demand increased primarily due to the launch of plug-in hybrids for the Ceed Sportswagon and XCeed. The XCeed compact crossover appeared on the market at the end of 2019 and immediately became the best-selling variant of the Ceed, with a total of 43,880 copies sold in 2020. The Ceed hatchback (25,809 vehicles) and the Ceed Sportswagon station wagon (30,116 vehicles) also proved successful, while the ProCeed shooting brake was expected to find “only” 14,954 customers.

The best-selling model in the history of Kia in Europe – the sports SUV Sportage – kept the 3rd place, with a total of 70,344 units sold. The Kia Stonic B-class crossover convinced 51,322 customers, and the city toddler Picanto found its place among Kia’s 5 best-selling in Europe with 48,213 units sold.

Brand transformation

Kia recently unveiled a new logo and a new global slogan, announcing ambitious plans to take a leading position in the field of future mobility, which will change all aspects of the business of this oldest South Korean car manufacturer.

By 2027, Kia will offer 7 exclusively battery electric vehicles (BEVs) in various segments. These vehicles, which will be built on the recently introduced electric global modular platform (E-GMP), will include state-of-the-art long-range and fast charging technologies. The first model of Kia’s next generation of BEVs will be unveiled in the first quarter of 2021 and will represent Kia’s transformation towards electrification. The new electric crossover on the E-GMP platform with a single charge will have a range of more than 500 kilometers, while charging will take less than 20 minutes. It will also be the first global model with the new Kia logo.

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