Kia presented the new ambitions of the brand and the strategy for the near future which will lead it to evolve from the role of traditional car maker to a supplier of new solutions for sustainable mobility.
It therefore moves away from the business model based solely on traditional production by changing its logo and name (there is no longer the word “Motors”, now it is only called Kia Corporation) and announcing seven new electric models by 2027.
In 2021 the first new generation electric car
In the first quarter of this year, Kia will unveil the first of seven next-generation electric cars expected by 2027. It will be based on the Group’s E-GMP platform and, in design, will be inspired by crossovers. The company declares a range of over 500 km and a high-speed charging time of less than 20 minutes. It will also be the first model ever to adopt the new logo.
Thanks to the growing range of BEVs, Kia is aiming for a 6.6% share of the global electric-powered vehicle market by 2025 with annual global sales of 500,000 BEVs by 2026. Seven new EV vehicles are planned to reach those numbers by 2027 that will affect all segments, from SUVs to minivans.
Karim Habib, Senior Vice President and Head of Kia Global Design Center, commented: “We want our products to improve our customers’ daily lives and also inspire them. Our goal is to concretely communicate the values expressed by our brand through the creation of original, captivating and exciting electric vehicles based on a simple structure called “EV”. The ideas of our designers and the brand mission are more connected than ever. “
“Modular” commercial vehicles are also coming
Space also for commercial vehicles: the new ones will be based on flexible platforms called “skateboards”, characterized by modular structures designed to meet the specific mobility requirements of a wide range of corporate customers and fleets. Furthermore, thanks to partnerships with companies such as Canoo and Arrival, they will be able to offer different types of bodywork based on customer needs.
Analysts expect demand for this type of vehicle to increase fivefold by 2030 due to the rapid growth of e-commerce and car sharing services.
Diversifying the business: Kia is committed around the world
Another strategic objective of the Plan S program, this is the official name, is to diversify its business to offer eco-friendly mobility services, focused on electric and autonomous driving in the main cities of the world.
In 2020, a new joint venture, Purple M, was formed in partnership with CODE42.ai, a Korean transportation provider. In 2018, the company invested in Grab, Southeast Asia’s largest transportation, food delivery and payment solutions company, and in March 2019 in Ola, an Indian company offering peer-to-peer handover sharing. , taxi service, food delivery and other services.
Kia is committed to creating additional mobility services, including WiBLE, a car sharing joint venture in collaboration with Repsol, Spain’s leading energy company, in Madrid. Launched in September 2018, WiBLE manages 500 Kia Niro Plug-in Hybrid through a free-floating digital platform that allows users to freely rent and return vehicles within the service area.
Another service of notes is KiaMobility, launched on an experimental basis in Italy (in Milan) and in Russia in September 2020 and will soon be introduced in other new markets in the coming years.
The video of the presentation
Source: Motor1.com Italia – News by it.motor1.com.
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