Following the change logo Kia Motors Corporation also changed its official name to a simple KIA, which should emphasize the expansion of the sphere of interests beyond the production of cars. Armed with the new slogan Movement that inspires, the company refined its strategy Plan S, the key role in it is assigned to electric vehicles. By 2025, the brand intends to capture 6.6% of the global electric car market, and bring their sales to 500,000 by 2026.
It was also confirmed that by 2027 there will be seven completely original models on batteries. In general, simple designations from EV1 to EV9 have been prepared for the line of promising “electric trains” (Koreans say hello to the two-door GM EV1, which opened a new chapter in the history of electric cars in the late 1990s).
On the road to transformation, KIA intends to redefine brand goals, corporate philosophy and work culture, using renewable energy sources and recyclable materials. KIA must “foster human progress by providing innovative car spaces, exciting new products and meaningful, convenient services that inspire customers and free up time for priority pursuits.”
The design language of the brand will undergo changes – this will be facilitated by the arrival of a new design chief from BMW Von Kyu Kana… The company is going to talk about the new design later. As well as showing the firstborn of the new electric line. The machine known by conditional code CV, and in technology – the twin of the hatchback Ioniq 5, will be presented in the first quarter of 2021. It will also be the first global model with the brand’s new logo. From the characteristics, the company has so far stated a charging mileage of more than 500 km and a battery refueling in less than 20 minutes.
Various solutions for modern mobility, new services in this area will add to the company’s to-do list. The aforementioned PBV line of specialized vehicles will also expand the capabilities of KIA. These skateboard electric cars will have a modular design, and a wide variety of bodies can be quickly developed for them based on business needs.
Koreans believe that demand for PBV-type vehicles will grow fivefold by 2030. The twenty-minute presentation of the company representatives can be viewed on link… KIA President Ho Sun Song, Senior Vice President of Global Brand and Customer Service Arthur Martins, Senior Vice President of Design Karim Khabib tell about the plans.
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